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Advertising Headlines and How to Write Them
1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament.More -
Your Fundraising Letter P.S.: 10 Ways to Write Powerful Postscripts
Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first.More -
Boost Email Marketing Open Rates by Sounding Like Grandma in Your Direct Email Advertising
The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma.Your customers receive three kinds of email:1. Email from family and friends—personal. 2.More -
Donation Request Letters Need Strong Protagonist, Says Fundraising Company
Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the donor’s attention and makes the appeal human, moving and profitable.The most memorable novels, movies and television shows feature strong protagonists.More -
Lift Note Advice From A Direct Mail Services Company Copywriter
Know one of the quickest ways to boost the effectiveness of your direct mail sales letters? Mail two letters instead of one, in the same envelope.The second letter is called a lift note.More -
Write Better Fundraising Letters by Making a Scene (Includes Examples)
Successful fundraising letters are exciting to read. They take you to crack houses, battlefields, logging protests, prisons, floods and other places you will never set foot yourself. Effective donation request letters show you the organizations you support engaged on the front lines in the battle to right wrongs, correct injustices and make the world a better place.More -
Direct Mail Sales Lead Generation Success Involves Three Numbers
You will succeed at business-to-business direct mail sales lead generation if you master three calculations, and your response rate is not one of them. Your response rate tells you only a small part of what you are doing correctly.I am assuming that you have a sales force, and that you use what is essentially a two-step sales process.More -
How To Write Fundraising Letters: Your Donors Deserve Pity
Back in 1985, which I now realize is more than 20 years ago, a homeless man stood at the corner of College and Yonge streets, in downtown Toronto, begging for money. This was his cry:“Quarter! Quarter!More -
Lead Generation Company Includes Cheque With Sales Letter
Two of the greatest challenges for a company doing direct mail sales lead generation are getting attention and creating attractive offers. A compelling package with a poor offer will flop. And a poor package with a compelling offer won’t even get opened.More -
Do Your Donors Hear Voices (in Your Donation Request Letters)?
Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.More