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Found articles: 61

  • Procrastination Marketing -- It Actually Works!

     I'm guessing that right now there are several marketing tasks you've been putting off. Perhaps it's revamping your website. Or sending out your first e-zine.More

  • The Day I Learned to Start Saying No

     It was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. At the time I was too naive to consider saying "no" to any project that didn't fit me perfectly.More

  • Up Your Income Next Week: 13 Ways to Have a Sale

     Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!More

  • Sell More Online By Offering a Big Fat BONUS!

     I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy.More

  • 5 Ways to Give Your Web Site a Big-Company Look and Feel

     We all DO judge a book by its cover, and the same saying goes for Web sites. I’ve seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.If you want to attract high quality clients and customers, and convey that you’re a legitimate, credible, and sought-after business, these five points are a great launching pad to give your site that “big company” look and feel.More

  • 7 Marketing Lessons I Learned From the Muscleheads at Gold's Gym

     Can I share a secret with you?I love working out. So much that several years ago I considered a career in fitness.More

  • Avoid These 5 Web Site Blunders!

     The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn’t get lost in the mix.More

  • Have You Captured Me Today?

     There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. It's just that I wasn't ready to take action right now.More

  • Make Your E-Mail Signature File WORK for You!

     You're probably familiar with e-mail signature (or "sig") files — they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files — even the newer versions of AOL.I've heard some people who don't use sig files defend their position by saying, "All my clients know my info — I don't need to remind them with every e-mail.More

  • What You MUST Understand About Your Web Numbers

     Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ......More