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Found articles: 10

  • Power of the Press Release

     Wouldn't it be great to have a huge crowd of people lined up outside your business waiting for you to open the doors--like when they release the newest Harry Potter book, or when the summer's hottest new "blockbuster movie" premieres? Imagine what a boost it would be for your business to have your email inbox filled with queries from potential customers and your phone ringing off the hook with new orders!A good promotional campaign can do that.More

  • Branded! How To Build Brand Identity

     You've heard the saying, "Image is everything." It's not only true, it's also a commanly-used slogan in advertising. Businesses like McDonalds ("I'm lovin' it") and AllState Insurance ("You're in good hands") use slogans, or tag lines, to help build brand identity.More

  • How To Outwit Overwhelm As An Entrepreneur

     Being an entrepreneur is one of the world's best opportunities, but it can also be stressful at times. Like when you've got an important client meeting scheduled that you have to cancel because of an emergency trip to the dentist. Or you come down with the flu right before a big conference that you've rented a booth for.More

  • The Entrepreneurial Mindset: Do You Have What It Takes?

     Attitude Is EverythingBeing successful as an entrepreneur depends on having the right attitude: the entrepreneurial mindset.While taking control of your own destiny can be an exhilarating, empowering experience, there are also pitfalls and hurdles you must consider. You've already overcome the first obstacle: self-doubt.More

  • The Cart and the Carwash: How To Boost Business With Strategic Alliances

     Many small business owners struggle with promotions and marketing. Managing day-to-day operations is challenging enough without the added work that marketing involves, but since marketing is what brings your clients in, you need to do something to attract customers. It doesn't have to be expensive, just effective.More

  • Know Thy Customer

     I have to laugh at some of these so-called "reality shows." Most of them are so scripted it's hard to believe they can get away with calling them "reality." The majority of them seem to be designed to highlight the darker side of human nature--lots of bickering and back-stabbing going on, but very little takeaway value.More

  • Small Business Start-Up: Easy as A-R-T

     Starting a small business can be challenging, but it's easy to do if you look at the process as an art.The word art, according to Webster's Dictionary, is a "skill acquired by experience, study, or observation...a branch of learning...More

  • Five Things You MUST Do To Make Your Business More Successful

     Many small business owners "hit a brick wall" or make costly mistakes simply because they aren't aware of the pitfalls lurking along their path to success.Here then, are the top five things you MUST do to help your business avoid such traps and achieve the success you desire and deserve:Know Your Business Inside and Out. The first key to your success lies in your knowledge about your business, whether it's selling insurance, writing books, teaching Yoga, or running a bakery.More

  • How To Build Retirement Income With Your Own Website

     Adding money to your nest egg is a smart move, no matter what your age or stage of life. We all want to be financially comfortable; especially during our "golden years" when we should be enjoying the fruits of our labor, not worrying about rising costs and shrinking savings. That's why it's important to create wealth-building strategies that will keep on working for us even after we quit working--to secure our own financial future.More

  • Failing Your Way to Success

     To double your success rate, you must double your failure rate. -Thomas EdisonMy sister, Maureen, an aspiring children's writer, giggles with glee any time a rejection letter lands in her mailbox. I was at her house one day and witnessed her reaction, which puzzled me.More