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Found articles: 256

  • The Power of a Brochure

     Why use a professional brochure?If you want to do business with anyone, you have to look the part. You would not likely show up to an initial meeting in a boardroom with torn jeans and a muscle shirt.More

  • The Importance of Your Business Card

     What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card.More

  • Getting Credit for Your Business

     I have been in business for myself for many years and have struggled with the fact that no one really wants to give me capital to run my business. Even when approaching friends, family (and fools) I never got the Wow that sounds exciting and I would love to be a part of it or at least loan you money to get it going. Sound familiar?More

  • Following Up With Leads From the Web

     Keep entries and comments on other sites up-to-date.If you have spent the time and effort to place entries and comments in newsgroups and other sites, you will need to find a way to track when you placed the information. As you are probably quite aware, information can get dated very quickly, and once your data and information is posted for longer than a week, it is considered old news no matter how valuable you think it is.More

  • The Best Way to Keep Track of Meetings

     How should you keep track of meetings?Have you ever wanted to run away from a meeting? I worked for one of the top five companies in the US and they seemed to hold meetings to plan meetings.More

  • 7 Deadly Sins of Marketing

     When I started my first marketing job I was asked to prepare a flyer and have it delivered to all the homes and businesses in the area. The company would then track the response rate and see if this number matched the norm for this type of marketing campaign. However, they measured the success by the number of sales from the campaign rather than the number of responses.More

  • How to Market Yourself by Marketing Others

     Sometimes you may wish someone else would sell your products or services so you did not have to do it. In the mind of almost everyone, this would be absolutely ideal. In reality, only you can be as passionate and knowledgeable about your products and services.More

  • The Power of a Newsletter

     Newsletters will help you keep in touch with your alumni.All of us would like to have repeat customers but by their very nature some of our businesses and services do not lend themselves to repeat customer. For example, one of my clients sells health insurance for only one company.More

  • Promo Items to Help You Sell

     Put your name everywhere, pens, pencils, and notepads, everything a potential customer will use and so keep your name in front of them.Printing materials does not have to be restricted to newsletters, flyers, white papers, books, etc. You can create any number of promo items.More

  • Tips For Productivity

     How can print media help with productivity tips?I recently received a business card from a person selling local and long distance telephone services. His card held some really useful information.More