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Home Buying Seminars - Powerful Marketing for Real Estate Agents
Why conduct a home buying seminar — (the benefits) Seminars are a perfect complement to your personal marketing program. They're educational, popular and much more personal than any marketing piece. They can also position you as an authority, which can easily lead to future clients.More -
Real Estate Marketing Online - The Power of Information
How to increase your real estate marketing success by offering informational reports through your website...Do you have a website? Do you have some basic research skills?More -
In Real Estate Marketing, Aim for the Response
While working in the direct mail industry for a company whose clientele was 75% real estate, I witnessed the production and distribution of more than 70,000 real estate marketing pieces each week.A common but unfortunate trend I noticed was the overburdening of marketing messages. In other words, many of the marketers wanted their messages to do more than they were capable of doing.More -
Real Estate Marketing Challenges -- And How to Overcome Them
All marketers face challenges, and real estate marketing is no different. But sometimes we have a way of letting our challenges grow "too big for their britches."In our minds, hurdles can become impossibilities, when in reality they’re anything but impossible.More -
Real Estate Marketing - 10 Ways to Improve Your Marketing This Year
New Year's. A time to reflect on the past while planning for the future.In the spirit of New Year's, I've put together this guide to help you prepare for a new year of marketing.More -
Real Estate Marketing -- How to Use the Media to Your Advantage
Public Relations is often the forgotten tool of real estate marketing. Unfortunate, because with an effective PR program, real estate agents can generate more exposure than with traditional advertising, and for a fraction of the cost.Even better, PR brings additional credibility due to its third-party nature.More -
Real Estate Marketing Online -- Are You Capturing Leads Or Losing Visitors?
In April of 2005, I conducted a survey of more than 250 real estate marketing websites. These were not corporate websites -- they were the personal marketing websites of individual agents.What shocked me was that the majority of these websites (nearly 65%) had no way to capture the email addresses of visitors.More -
Real Estate Marketing - Putting Your Prospect First
Too much agent ... not enough prospect. It’s one of the most common mistakes in real estate marketing, especially with those new to the profession.More -
Real Estate Marketing - Beef Up Your Follow-Up
If you're a real estate agent, client follow-up should be a major part of your real estate marketing program. Whether it's a postcard mailing program through a direct mail vendor, or just a series of well-timed thank you cards after the transaction, you need some form of follow-up.Why so important?More -
Real Estate Marketing Tips -- Using Testimonials
Genuine testimonials can add credibility to a real estate marketing program. When the testimonial comes from a known source, like a neighbor, that power increases tenfold. So how do you go about using testimonials?More