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Found articles: 42

  • Branding: You are the Brand

     What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM.More

  • Wake Up and Learn Something New

     The US Government has just released last month’s job creation figures. It was the lowest number in two years. This is a revealing and disturbing snapshot of what is actually happening in the real economy, not the one artificially created for the headlines.More

  • Presenteeism: The Hidden Costs of Business

     (prez.un.TEE.More

  • Networking: Strangers, Friendship, and Business Growth

     You already know that uncomfortable feeling, that knot in your stomach that forms, when you enter a room, a bus, or any other location where only you and a total stranger occupy the formerly quiet space. What do you say? Do you say anything?More

  • My Plumber - What a Salesman!

     It all started with a leaking shower faucet, one of those mixer types with no markings or available seal kits from my local home products store. In the 17 years since we had built our home, I had no occasion to call a plumber until now. I opened the Yellow Pages to find a qualified, local plumbing house.More

  • Sales 101: Learn How to Close the Sale

     There have been countless books written, audio and video programs recorded and seminars created for the sole purpose of teaching salespeople how to close sales. While there are a great many ideas to be gleaned from each of these sources, the art of closing sales does not need to be that complicated!Remember that a customer is not yet your customer until they actually buy something from you.More

  • Sales 101: Your Most Important Sale

     Professional selling is usually perceived as an extroverted activity, a career choice for those with a particularly outgoing personality, well suited to that profession. While this may be generally true, there are countless examples of successful salespeople from a variety of backgrounds with an even wider variety of personalities that are hardly traditional with regard to the typical stereotype of a salesperson.Selling requires a skill set, hence is an art that must be successfully learned.More

  • Sales 101: Learn How to Collect Your Money

     Getting paid. Isn't that the ultimate goal from each and every sale? It had better be, or you are in the wrong business!More

  • Sales 101: Handling The Angry Customer

     I am often reminded of the following true story whenever I encounter a hostile customer or prospect, witness a scene where someone is losing their cool or observe someone getting chewed out for something that they may or may not have done.No one enjoys being yelled out, cursed at, bullied or manhandled in any form, whether physically or verbally. It does however, happen at times.More

  • Sales Training from the Ghostbusters

     Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka… the Ghostbusters, are involved in a heated meeting with the Mayor and the Head of the local environmental agency. The city is in shambles because a legion of evil spirits has invaded and is currently wreaking havoc and chaos throughout the land. The perplexed Mayor feels that these Ghostbusters may be his only chance at saving the city, although he is not altogether convinced.More