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Found articles: 11

  • Secrets of a Well-Rounded Rainmaker

     Whether you are the rain-maker in a small firm, a sales representative, or responsible for a national sales force, it’s in your best interest to branch out and create alternative ways to reach perspective customers. Having multiple marketing streams is the life-blood of any lead generation and lead nurturing program. But don’t count on your company’s marketing department to do it for you, it’s not their job to promote you the sales person– they’re supposed to promote the company.More

  • 3 No-Fail Strategies for Promoting Your Business

     In a funk because other sales people seem to be winning all the new business opportunities? It’s time to start claiming your share of the market. By implementing 3 key promotional strategies you’ll be able to enhance your credibility, get established as the preferred business of choice, and get super exposure even if you don’t win the business this time.More

  • 15 Simple Ways to Attract New Customers to You in 15 Days

     Whether you are the rain-maker in a small firm, a sales representative, or responsible for a national sales force, it’s in your best interest to branch out and create alternative ways to reach perspective customers. Having multiple marketing streams is the life-blood of any lead generation and lead nurturing program. But don’t count on your company’s marketing department to do it for you, it’s not their job.More

  • Publicity: How To Capture the Attention of the Media

     If your company is the publicly-traded market leader in your industry you can stop reading this because even the most mundane press release about some boring event at your company will make the major media news outlets. For the rest of you, you will have to be more creative if you want to get the media to cover your news.Publicity is just one aspect of an overall integrated marketing campaign and something that we at EMDCO.More

  • Publicity For Your Sales Success

     You can get literally thousands and thousands of dollars in real and perceived income for your sales career by adding a publicity element into your overall marketing program. If you want your sales career to prosper and profit, then take the time to master publicity. With publicity, you can easily position yourself as the expert in your market, win public and industry recognition and respect, and turn the credibility factor that you get from the media into revenue for yourself.More

  • How to Pick the Lock of the Corporate Gatekeeper

     When you’re trying to get into a company – especially at the executive level – you sometimes encounter a person who screens access to the decision maker. This gatekeeper is a highly trusted advisor to the person that you want to meet and should be used for their knowledge about the company.Gatekeepers are intimately aware of the company’s goals and objectives as well as key business initiatives and priorities.More

  • How To Hit Your Sales Targets in 2006

     This time of year many business people are looking ahead to next year with optimism and determination to make record revenue targets. It’s as if by turning the calendar from December to January somehow all things will be great and obstacles that seem too big this year will magically disappear. Well if this year didn’t quite match up to the expectations, intentions and well wishes for a great 2005, here are 5 tips that will help you develop opportunities for your sales force.More

  • Discover the 3 Essential, and 1 Optional, Elements That Guarantee More Appointments

     There it is again. Your biggest hurdle to getting appointments. The telephone seems to be sitting there on your desk mocking you as if it knows you just hate to pick it up and use it to ask for an appointment with your prospects.More

  • 4 1/2 Steps for Doubling Your B2B Appointments

     Cold calling. Most people hate to do it and there is a cottage industry of people making a profit by selling ideas on how to generate business without cold calling. They're making money because they are using a basic marketing tactic that most of us have forgotten how to use - give your customer what they want!More

  • Top 10 Ways to Get Testimonials That Rock - Part 1

     “Show me the proof!” “Show me I’m not alone!” This is the mantra of so many prospects.More