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Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed to effectively address the following:Tip #1: MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELFWhat looks good to you is not necessarily effective for your desired audience. Do your market research and test your strategies on your target market.Tip #2: CREATE A SYSTEMDesign a system for external and internal marketing that you can implement over and over again.More -
Practice Building: Create a Powerful and Targeted Call to Action for Your Prospects
A "Call To Action" is an invitation for your prospective clients to actively engage you in some way- directly or indirectly.Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services.Effective marketing will ALWAYS include a SPECIFIC, EASY, TARGETED, COMPELLING, and usually FREE, call to action.More -
How to Get Clients and Fill Your Private Practice Using an Audio CD
In my 20 years of private practice I have found an audio CD to be the single most effective marketing tool for generating prospects and getting clients.Why? You conduct a very personal, intimate service that requires prospects to know, like, and trust you before they consider becoming clients.More -
The Sex Trap: When Singles Confuse Sex and Love
As I had my morning coffee, the "Dear Abby" column caught my eye. A reader wrote in with a dating dilemma and ended her letter with that often-heard stereotype that "Women use sex to get love, and men use love to get sex." This is a great summation of the "Sex Trap.More -
Frustrated with Internet Dating? Top Five Ways to Find Your Mate Without a Computer
In a new trend, singles are becoming increasingly disillusioned with internet dating and seeking alternatives. With millions of singles using the internet and the promises and success stories of online matchmaking websites, I've heard the same thing over and over from singles across the country who are frustrated with internet dating-"It's great to have a lot of choices, but it takes a lot of time and I don't seem to meet anyone I have much chemistry with."This trend makes sense to me.More -
The 13th Dating Trap
”She’s so hot!”“He’s a hunk!”“Men/Women are only after one thing.More -
How to Double Your Romance with One-Way Dates
Over time, couples can easily develop routines that become ruts and it seems like romance goes out the window.Does this sound familiar?Partner #1: “What do you want to do?More -
12 Dating Traps and Solutions
In my work as a Marriage and Family Therapist most of my practice has been working with couples, because after experiencing divorce growing up as a child, and again after a ten year first marriage, I decided that my mission is to help people have successful marriages and families, and I thought the best way to do that would be as a marriage counselor. However, what I discovered over the years is that people generally make appointments with me when it's almost too late; they're on the verge of divorce or it might be a last resort, after there's been a lot of irreversible damage done.How relationships work and how to have a successful Life Partnership have always been fascinating mysteries to me.More -
What Is Commitment in Relationships?
The question of when a relationship is committed is a source of much confusion and debate. We live in a time when the marriage rate is going down, the co-habitation rate is going up, and the majority of first-born children are now born to unmarried parents.In this article I hope to shed some light on this question to facilitate your work with couples and individuals challenged by different perceptions of the status of their relationships.More -
Ten Things You Can Do Right Now to Find Your Perfect Mate
1. Start by losing the losersIf you want to find your soul mate you must be available and not involved with people that aren't right for you. Staying available is hard for a lot of singles, but necessary for finding the love of your life.2.More