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Found articles: 121

  • Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience

     These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you. She's probably dressed in proper business attire, scheduling consultations from her art-deco office right now.More

  • Be a Web Professional: Get a Real Email Address

     Ever thought about the message your email address sends to outsiders? If you're interested in growing a business on the web, it's one of the first things you should "fix" about your current image. This is so elementary, I cannot even believe I'm writing an article about it.More

  • Making the Transition from Corporate to Freelance Copywriter

     So you've had it up to here with salary freezes, downsizing and your ever-elusive job security? Join the club.Today's seasoned copywriter has every reason to want to make that transition from corporate drudge to free enterprising free spirit.More

  • A Copywriter Speaks: Hey, Give Me Back My Pen!

     It’s no wonder I have a permanent crick in my neck. I’ve spent the last ten years shaking my head piteously at people who think they can write. Fellow scribes, let us gather now for a virtual group hug, as we console each other for the fruitlessness that is our existence.More

  • Is Your Advertising... Sexy?

     Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.More

  • Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

     These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.More

  • Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

     How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.More

  • Articles: The Perfect Branding Tool

     If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.But did you know that article marketing is by far the best way to build your brand while at the same time increasing your exposure?Web articles.More

  • Branding: Bring Back the Jingle!

     Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back in the day.More

  • A Lesson in Branding from Paris Hilton

     I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank."I saw Paris condescend to the working class farmers of America, and I didn't like it at all.More