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Found articles: 24

  • Stop Talking - Start Selling

     Selling is not talking. It’s listening. You may have heard the saying “the first person who talks, loses”.More

  • Sales As A Positive Experience

     No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't want at a price you can't afford.More

  • Small Business New Customer Marketing Math

     For most small business owners acquiring new customers is a top priority. You hope your marketing efforts will bring in more than one customer at a time. Chances are though, you count new customer additions one at a time: 1 + 1 = 2.More

  • Small Business Customer Recycling

     Moving your current customers back through the sales cycle again has value. Just like any recycling process where an item is turned into something else, the same can be done with your current customers. All too often we use a sales cycle to acquire a small business customer and then put them on the customer shelf.More

  • Small Business Marketing Using Word-of-Mouth Testimonials

     Nothing is more powerful and as inexpensive as a good testimonial from one your satisfied customers. Word-of-mouth referrals are also a valued small business marketing technique. Here's a simple way to generate a testimonial and use it in your small home based business word-of-mouth marketing campaign.More

  • 32 Ways To Maximize Your Small Business Profits

     I'm sure it comes as no surprise, having a small business and making a profit are two different things. The difference is a matter of executing a basic set of business steps. To maximize your small home based business profits compare your current performance as a small business owner against the following checklist.More

  • Small Business Employee Hiring Mistakes

     It probably started with the first person you hired. As a brand new small business owner, you hired your first employee without knowing exactly what role they would play, a well thought-out job description, no skills testing or resume checking, no source of funding for their pay check and no game plan for getting the best they had to give. Guess who you hired?More

  • Dig Your Small Business Rut

     Many small business owners are either all over the map in their business activities or trapped in a routine based on what they love to do. Neither approach is the best way to achieve your business goals or enjoy a high level of personal satisfaction. Surprisingly enough, the solution can be found in creating a productive rut and sticking with to it day in and day out.More

  • Are You Invested In Your Small Business Idea?

     Time and time again, small business owners are caught trying to convince some one else to back their business idea without demonstrating a high level of confidence in their idea as measured by their own hard dollar contribution. I know the off set is to point out the strength of your idea backed by the time, effort and expertise you're going to supply. But, if you won't or can't put your own money where your mouth is you just might have trouble raising money for your "can't lose" small business idea.More

  • Make Your Small Business Goals Count

     All small home based business owners must set goals if they plan to succeed. Success by chance is not duplicable; it’s just a happy accident. The process of setting goals on purpose can be duplicated over and over again to perpetuate growth and profitability.More