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15 Easy Steps to Starting Your Small Business
Yeah, sure it's easy, and of course, that title is a little tongue in cheek. It takes a lot of hard work to get a business off the ground. But, it's worth every hour I've spent getting to where I am now.More -
How to Find Your Competitive Advantage
Let’s start with a working definition. Your competitive advantage is the benefit of your company which answers a target market’s want or a need, and which you provide better than your competition.Competitive advantage can be any of a number of things, but it usually boils down to three basic categories—better price, better service, or better value.More -
How to Improve Your Direct Mail Response Rate
There’s no doubt that direct mail is one of the most effective marketing tool available to small business. What are the advantages?It’s cost-effective, costing between .More -
Neglect the Envelope and Your Direct Response Could Get No Response
So, you spend hours and hours getting your direct response letter just right. You’ve mastered the conversational tone. Your message is clear.More -
What is Direct Mail Marketing and Why Should I Use It to Promote My Small Business
Most small business owners have heard of direct mail marketing, but may not really know what it is. And there’s good reason to consider direct mail to promote your small business.It’s versatile, effective and affordable.More -
How to Create Your Own Small Business Press Kit
In last week’s article, we talked about why your small business needs a press kit. Because they’re not just for the press, I prefer to call them small business information package. To recap, you need a small business information package to augment your business card, which has only limited information about you and your company.More -
Does My Small Business Really Need a Press Kit?
When the “experts” tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term ‘press kit’ is misleading if you ask me because press kits aren’t just what their name implies.More -
Direct Response and Web Sites—Small Business Lead Generation
One of the most important elements to small business success is lead generation because without leads you can’t increase sales. So where do you concentrate your lead generation efforts?Get Qualified Leads One at a Time with Direct ResponseI’m going to make a bold statement: Direct response is the most effective and affordable ways to generate leads on a one-on-one basis.More -
If You Believe Everyone is Your Target Market, You're Really Targeting No One
Your target market is the group of people or companies to which your organization aims to sell its products or services. Well, you say, I want to sell to everyone. Why should I pick just one group?More -
Will They Actually Read Your Small Business Web Site
You may have spent quite a bit of time designing your web site and writing the copy for it, or you may have spent quite a bit of money and had it all done by a professional designer and copywriter.But there are about 4 billion websites on the internet. That’s a lot of competition for your site, so how do you get people to actually read your copy?More