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• Beware of Partnering Promises: Validate Why and Who To Engage With Before Forming Business Alliances

  By: Harvey Kraft
  Before you engage in any partnering effort, be sure your expectations are valid. Do you have good reasons to partner with other businesses? You should.More

• Creating Unique Business Alliances: Six Insights To Help Transform Your Company's Value

  By: Harvey Kraft
  Recent news concerning IT industry strategic alliances increasingly trumpets the word “unique” as in ‘unique alliance’ or ‘unique partnership’. Usually these unique arrangements bring together a marketer (either a system integrator or a service provider) with a solid footprint in a niche market and a technology developer or manufacturer with an innovative or proprietary capability.This type of alliance transfers to the marketer a unique technological edge.More

• Goodwill Builds Partnership: A Constructive Dialogue

  By: Harvey Kraft
  The value of business goodwill is in the throws of a major revival under the tent of mutual interest and partnership. Amid a global partnering boom, the future value of your business is at stake.Go-it-alone competitive practices are for the scrapbook.More

• Prepping For Business Partnerships: A Bird's Eye View

  By: Harvey Kraft
  Successful business development executives increasingly are doing battle in the arena of strategic alliances and marketing partnerships. Nowadays getting the jump on your competition is not half as important as mapping out and deploying a targeted and unique value proposition with particular appeal to potentially compatible allies.Take the old aphorism: "The early bird catches the worm?More