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Found articles: 9

  • Choose the Right Sales Material for Your High-Tech Marketing Challenge

     When they consider sales materials, most people think only of a brochure. For high-tech products, different materials can help with a variety of marketing situations. The guidelines presented here will help you choose the right materials for typical technology marketing challenges.More

  • Effective Online Ads: Simple and Practical Ideas

     Online ads don't always need the latest visual and audio flash to attract clicks. Consider these simple and practical ideas for strengthening the impact of your online advertising.Advertise on the company site.More

  • Increase Product Sales with Cross-Selling and Up-Selling

     Sometimes buying a product is difficult because of the variety of models--with options, add-on items, and services--the customer must choose from in order to obtain a complete solution. Promotional materials for these products must present the choices clearly and take advantage of opportunities for cross-selling and upselling.Cross-Selling Adds More ItemsCross-selling promotes an add-on or accessory product or service that, when combined with the primary product, makes a better or complete solution.More

  • Freelance Writers Create Success with High Tech Clients

     Like the contestants on TV's "Beauty and the Geek," I too have found a lot to love about working with technology clients. Every technology company needs marketing communication and public relations services, and freelance writers who can handle technical material will remain in demand.High-tech marketing projects are often intellectually challenging and require strong writing skills.More

  • High-Tech Marketing: What Technology Buyers Really Want to Know

     "Just tell me what to buy!" is the exasperated lament of technology customers who are overwhelmed by jargon-dense, information-poor marketing materials. Whether in a direct mail piece, brochure, Web content, or email, your copy will have a greater impact if it answers the buyer's real questions.More

  • Case Studies Deliver High-Value Stories of Customer Success

     Customer case studies are powerful promotional tools for a high-tech product or service. Yet convincing customers to participate in a case study can be a long and frustrating effort. It can be equally difficult to motivate a customer to review and approve the story once it is written.More

  • White Papers: Writing Mistakes that Turn-Off Readers

     A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes.Mistake #1: "It's All About Us"Of course, a white paper primarily presents the company's perspective on an issue or technology.More

  • The Review Process for Sales Materials: Juggling Egos, Comments, and Schedules

     For many copywriting projects, an enormous amount of time, effort, and political negotiation goes into the review process. You must continually juggle different comments from multiple reviewers against firm project schedules and budgets--not to mention the political sensitivities and personalities that often get in the way of objectivity.Several strategies can make the review process more fruitful and manageable.More

  • Creative Copywriting: Techniques for High Tech Products

     Most copywriters don't equate high tech with high creativity. After all, how can you get excited about writing a brochure for a hardware or software product when most of the text must be a dull recitation of features and specifications?Yet many promotional materials for high-tech products can benefit from a dash of creativity.More