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Why Are Internet Real Estate Leads so Bad? And How to Win Anyway
Do you buy real estate leads from the internet?If so, you are probably one of the many real estate professionals I consult with who AREN'T happy with the results.Of course there are some out there who live by buying internet leads.More -
The Million Dollar Real Estate Lead Question: Why Don't I Get More Real Estate Leads?
Every Realtor I have ever met and/or worked with wants to get more real estate leads. Better leads... More responsive real estate leads.More -
Real Estate Marketing: Why Image Advertising on the Internet (or Anywhere Else) Stinks.
So what is "image advertising?"Have you ever seen a commercial on TV for a hotel chain where the commercial is nothing but a beach scene filled with sounds of crashing waves? That's what you see for the first 20 seconds.More -
Your Real Estate Website and Pay-Per-Click: The Difference Between Expensive and Profitable
The other day I received an email from a real estate professional who explained that he had stopped using pay-per-click advertising (via Google's AdWords and Yahoo's Overture) to market his real estate website because "it was too expensive."Despite the advertising being profitable, the cost per lead was more than he wanted to spend.If you don't know it already, this is not a smart idea for anyone marketing a real estate website.More -
And the Hammer Fell: Killing Your Real Estate Website Rankings With Link Exchanges
Recently, a few real estate website providers have been penalized (especially in Yahoo) for excessive reciprocal linking throughout their network of client sites.Reciprocal linking is where I link to you if you link to me.Sounds fair enough, except some real estate website providers got carried away and linked a lot of sites together that really have little reason to be linked together.More -
Real Estate SEO: Are You an Opportunity Seeker or an Entrepreneur?
Let's talk about something that really has the potential to change your real estate business, almost instantly.I just got done reading an interesting report written by well known marketer, Rich Schefren.He has little to do with the real estate business and that's one reason why his thoughts are so valuable.More -
Real Estate SEO (Search Engine Optimization): Making a Smart Choice
As a real estate professional, you qualify as a prime prospect for most companies offering real estate SEO (search engine optimization) services.You want more sales and more listings and they want you to believe that they can give that to you.If you haven't already gotten calls, emails or letters from a few real estate SEO companies telling you that they can get your real estate website into the top ten of this or that search engine...More -
What's Missing On Most Real Estate Websites
On many real estate mailing lists and online forums, a lot of the talk centers around optimizing your real estate website for high rankings in the search engines.Yet as I go about my business and do in-depth marketing reviews of real estate websites for my clients, I consistently come across a much bigger and more important issue.This is it: "Lack of salesmanship in print.More -
The Top 5 Reasons Why Every Real Estate Professional Must Have a Website NOW!
Have you ever counted just how many times you've heard the adage "location, location, location..." when talking about real estate?You've heard it many times because it is important.More -
Real Estate Web Hosting: Make a Smart Decision
Choosing the right real estate web hosting company for your website is very important, but it doesn’t have to be difficult.A quick search for “real estate web hosting” at your search engine of choice will produce anywhere between 34,000 and 63 million matching results.So how do you narrow it down to one, or two, and then finally choose the web site host that will become the foundation of your real estate business on the web?More