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Found articles: 10

  • What Are Podcasts And How Can They Help Your Business?
    A podcast is similar to a radio show that you can subscribe to or download at any time. In fact, it may help to think of it as a sort of TIVO for audio programs. A podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to, or download.More

  • Avoiding the Pitfalls - Common Podcasting Mistakes
    Number One – Reading from a script. While I strongly recommend writing out an outline of what you want to cover in your podcast it isn’t necessary to read verbatim from a script. When most people try reading directly from a script they wind up sounding like Ben Stein.More

  • What Do Boy Scouts and Podcasting Have in Common?
    The key to any great podcast is preparation. So what sort of preparation does a podcast require? Well, if you're interested in creating your own podcast then a great place to start is first finding and listening to a variety of podcasts to get a better idea of the variety of formats and styles that exist within the medium.More

  • Podcasting for Profit
    So you have a podcast. That’s great, but don’t quit your day job just yet. Unfortunately, unless you’re Ricky Gervais it might be more than just a little difficult to make money off podcasting.More

  • Podcasting Case Study - Coverville
    What is it?The Coverville podcast is generally released two or three times a week and is based around a variety of cover songs (reinterpreted versions of previously recorded songs by another artist.) The show generally begins with a brief introduction and overview of the show’s theme for the day.More

  • A Brief History of Podcasting
    Ever wonder about the evolution of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history.The background of the word, "podcast" is quite fascinating and is reflective of the dynamic nature of the Internet community.More

  • Preparing For A Successful Podcast
    Before you figure out how to spend your new revenue, it’s necessary to train your staff to cope with the increased amount of interest and additional consumer inquiries, so that they can become satisfied and loyal customers. First of all, it is important to remember that your podcast is only one part of the marketing mix. So anything that you mention or highlight in your podcast should be reflected elsewhere.More

  • Black & White - The Philosophies of SEO
    So what exactly is SEO?Search engine optimization otherwise known as SEO is a popular form of search engine marketing. The main goal of which (as its name would suggest) is to improve the ranking of the site in various search engines.More

  • Is Google's Trademark in Danger of Becoming Generic?
    In writing for my blog I got to thinking about the trouble Google's trademark could be in. While having your brand become a household name is something almost every company dreams of - it has its downside as well. Take for instance the case of several brands that have become so generic that their former status as proprietary trademarks are often unknown to the public at large, and have become "fully generic".More

  • Another New Toolbar - MSN's New Live Search Toolbar
    Everyone get excited MSN has added just what everyone needs... another toolbar. Joking aside though the MSN toolbar does have some advantages over the more established Google offering.More