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Found articles: 5

  • Public Relations & Advertising: A Perfect Marriage

     Businesses that depend upon advertising should do everything possible to make sure they are spending their dollars wisely. But as we all know, this is easier said than done. How can we attract attention, develop a powerful message, and effectively persuade our audience?More

  • Make the Right Advertising Decisions

     Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. However, it is an activity that often leaves us with unsettling questions.More

  • Solving the Public Relations Puzzle

     You often hear people refer to public relations or PR as something positive or negative that a company received in response to an action. “Wow, they got good PR out of that!” But, what exactly does that mean?More

  • Business Growth Commitment: The Right Plan for Success

     Successful business owners, CEO’s, and managers typically agree that in the business world, failing to plan is planning to fail. They are determined to move their businesses forward and have, at the very least, a general plan of attack. While they may not be completely confident in some of the specific strategies selected, they are committed to staying the course and doing what it takes to reach goals.More

  • Positioning For Success: How to Remain on Top in a Competitive World

     Thanks to legendary Ad man Rosser Reeves, most business professionals understand the need for a Unique Selling Proposition (USP) - a reason why people should choose to do business with you over any of your competitors. However, when they are asked what this reason is, you will often hear similar standard answers. We offer a quality product.More