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Found articles: 11

  • Protecting Your Corporate Image and Market Identity

     Entrepreneurs, especially small business owners, are usually too busy running their companies to find time to study marketing principles. Sales and service are priorities, so although you wear many hats, the ones for image consultant or marketing 101 are buried deep in the back room. Matching graphics in print and online provide a familiar look which helps prospects remember your company.More

  • Press Release System for Free Advertising

     If you have a low budget or no budget your advertising campaign can still be done for free, and a small business owner can get free ads with large publishers.Magazines and other print publications have an ad to content ratio to maintain for legal reasons, and sometimes an issue has a blank space just waiting for an interesting press release (content) to match the size of an ad that they want to squeeze in for maximum revenue.I once developed a free ad campaign for a manufacturing company on a product line that hadn't changed in 30 years.More

  • My 5 Second Rule for Small Business Owners

     Opening a new business in the real world or online in cyberspace requires thinking beyond all the money you will make. Most small business owners are clear on their ultimate goal, yet often many fail to spend time planning their marketing image. To succeed, first impressions are critical, or you may violate what I call My 5 Second Rule:When a new prospect finds your web site, you have 5 seconds to convince them to stay.More

  • Why You Need to Visit WhoIs

     Recent case studies of 5 small business owners who had their web sites disappear from the internet may be the subject of an upcoming eBook. The situation happens more frequently than some people realize, so the following advice is being released now. Free domain registration information is easily retrieved and should be reviewed by any site owner who is unfamiliar with the term "WhoIs".More

  • Case Study: An eBook Online Business Plan

     Success online depends on having a plan, or more specifically a business plan. Often, very often actually, clients contact a designer with a burning passion to have a new web site online, and fast. Success takes more than waking up bug-eyed at 2:00am with the brainstorm of the century.More

  • Don't Ignore Legal Obligations of The CAN-SPAM Act

     Most small business owners are not aware that they or an employee may be breaking the law regarding spam. The advice that follows is intended to help you avoid any financial or legal consequences.The CAN-SPAM Act of 2003 was signed into law and became effective January 1, 2004.More

  • Evaluate Your Website Risk for Becoming Obsolete

     Small business owners satisfied with the look of their commercial website may be in for a surprise, soon. Some designers have ignored advice from the Worldwide Web Consortium, W3C, the international authority establishing standards for code to create web sites. There are new reasons to reconsider the W3C recommendations.More

  • 8 Important Elements for Small Business Web Sites

     Key visitors to your commercial pages include web robots that crawl the internet and catalog your content. Having proper HTML source code, plus the right combination of text and graphic presentation, is just one secret to success. Proper code may mean higher robot ratings, and the "look" is equally important.More

  • Another Turnkey Online Business Disaster Report

     Case Study Background InformationA single Mom with online business ambitions became a website design client after experiencing total disaster the previous two years. The client is foreign born and speaks conversational English, so without adequate pc skills or the ability to create business correspondence in English, over the course of time she fell victim to what I would characterize as online scams. Many decisions were based on late night television commercials, and trusted advisors were what she really needed.More

  • Internet Explorer 7 Browser and Small Business Websites

     From BETA version to final release on 18 Oct 2006, the talk about the new Microsoft Internet Explorer 7 browser replacement for the 5 year old IE6 includes a variety of conflicting opinions. Some sources of information are outdated from as far back as 2005, so use caution when searching for advice or reviews from experts you find online. Here is an example that may cause concern with small business website owners.More