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Found articles: 70

  • How to Create a Perennial Brand

     Not many businesses can expect to create a perennial brand like Coca-Cola, but they can learn from Coca-Cola to try to create a rock-solid, lasting, recognizable brand. Why do some brands last for decades and continue to be strong? First, they must build credibility, recognition, track record, reliability, consistency, and they must be memorable.More

  • Salvadore Dali Knew About Branding

     Dal? was born in Spain in 1904, and he was always outlandish and controversial. His name became an icon, and his works are unique and recognizable.More

  • Nine Essentials Tips for Hiring Good Employees

     There are never any guarantees that you will always hire the right employee. However, there are ten important areas that you must cover that will give you the best information to use in your hiring decisions. We will assume that you have posted the open position, and you have some applicants that seem suitable for the job.More

  • I Still Don't Know What I Want to Be When I Grow Up

     I am so thankful for the options I have had, because I truly believe that having these options has made me the happy and energetic person that I am today. I was fortunate enough to be born fairly intelligent, and I was a good student. Many years ago, my high school guidance counselor told me “You can be anything you want to be.More

  • Ten Steps to Build Your Business

     There are many people who have become millionaires, because they knew what steps to take to build their business. They developed a system that would increase their customers and sales. Business building has to be systematic, and you must be able to duplicate the process.More

  • Six Keys to Small Business Success

     1. Business Planning Clearly describe your business idea, your vision and mission. You have three ways to prepare your business plan: a.Prepare it yourself using Excel spreadsheets.More

  • Observe the Golden Rule in Business

     If two parties are on opposite sides of a contract and they want to reach a win-win resolution, that means that they must observe the Golden Rule during negotiations. Specifically, both parties must treat each other fairly and be completely honest. They also need to communicate openly and not withhold relevant information.More

  • Preparing Financial Projections and Pro Forma Statements

     It is critical to your business success that you prepare realistic forecasts of your future business performance. You need to forecast your operations for three to five years in order to guide your business growth. You will need realistic forecasts to support your business plan if you need a loan or investor funds.More

  • Small Business Corporate Culture

     Every business must take the right steps to cultivate the culture it desires. The culture is the single greatest force that affects your employees. You want all employees to convey the feelings and attitudes that best support your company's goals.More

  • Decision-Making and Risk Analysis

     A graduate level class in managerial decision making teaches a process for making decisions and analyzing risks. The process uses typical inputs and outputs in an organiation such as materials, information, employees, new products, and resource allocation.The process does two things.More