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More Than Just a Logo: Creating Your Company's Corporate Identity
A client of mine once called after I had given a presentation to him about his company's brand. He was calling to say we needed to change the shade of taupe we had all agreed upon for the firm's logo.I was surprised to hear this busy man talking taupe, convinced he had more important things to attend to.More -
Ten Things I Learned the Hard Way: A Guide to Building Software
Somewhere in the mid 90’s, my company, Brook Group, underwent rapid growth as it converted from being an advertising and design firm to a web services firm. We were running 3 shifts at the time and we only had one manager: me. Coming from a design background, I had a lot of (sometimes very difficult) lessons to learn about technology projects and managing folks who make technology products.More
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