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Found articles: 9

  • Making the Connection: Customer Relationships That Build Your Business

     Have you ever wondered why you often find a coupon tucked inside your cereal box, or get invited to a customer preview sale at your favorite department store? Those companies know that their existing customers are the best - and most profitable - customers they'll ever have. So it's not surprising that they'll do whatever they can to keep these customers happy and coming back again and again.More

  • Will Your Business Survive Without You?

     I had a health scare in December.As it turns out, everything's perfectly okay. But the possibility of things not being okay really knocked me for a loop.More

  • Successful Surveys: 10 Tips for Better Results

     Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization - easy to get large numbers of responses - easy to tabulate, analyze - easy (and often fun) for your clients and customers - inexpensive - non-intrusive - time-efficient (for you, and for your clients and customers) - protect your customers' anonymity (if important) - professional - no "cold calls" - no answering machines!More

  • Turn Your Email Sign-Off Into Results: Seven-Step Checklist for Success

     Okie dokie. The basics. What exactly is an email sign-off?More

  • Have You Hugged a Customer Today?

     It all started a couple of weeks ago when a friend asked me if I could scan and print some of her slides. No problem, I said.Boy, was I mistaken....More

  • Testimonials: Get More, More Often

     When it comes to testimonials - or any other marketing tool, for that matter - we're all pretty good at asking "What's in it for me?" For example, you might use testimonials because:* Testimonials are much more believable, more credible, than advertising* They can be used to say things about you, or your products or services, that you could never say yourself* They resonate with your prospects* Testimonials give people a reason to do business with you* Your testimonial writers will uncover, and then point out, some ‘off-the-beaten-track’ benefits of your products or services* And did you know that people who write testimonials for you often become your most loyal, long-term customers?And the cost?More

  • Mid-Year Success Check: Are You Halfway There?

     In a couple weeks, we'll be heading into the second half of 2005. How are you doing on those New Year's resolutions?What were they?More

  • Procrastination: Make It Work FOR You!

     Man, I love to procrastinate! And I'm pretty darn good at it, too. Would you believe I started writing this article almost six months ago?More

  • Overwhelm: Love It or Leave It!

     Amazing thing, overwhelm!You don't usually see it coming. It just kind of creeps up on you, doesn't it?More