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Found articles: 110

  • Five Tips for a Short, Quick and Effective Copy

     "Look here!" "Try now!" "Free!" Would a long sentence like this really grab your attention at first glance if I were trying to sell you something? Probably not, if you are like most people, you skim advertisements; you do not read them word for word. The first three phrases of this article will be more effective in an ad rather than explaining the fine print to a customer.More

  • Creative Marketing Ideas with Group Brainstorming Exercises

     Whether you are designing an expensive television commercial or full color business cards, one of the best ways to find a winning marketing plan is with a team brainstorming exercise. When handled correctly, brainstorming as a group is one of the best ways to come up with creative ideas. More

  • What Does Your Business Card Say About You

     While business card printing may be an affordable advertising option, you should not take the design of your business card lightly. Your business card makes a statement about you as an individual and your business as a whole. Without proper planning and design, you could be making the wrong statement to those you are giving your business card to throughout your day.More

  • Advertising Basics for New Entrepreneurs

     Advertising is made up of several activities that help promote your product or service. Advertising addresses the public and tries to influence their buying decisions. There are primary and secondary functions of advertising, but it all leads to trying to get customers to get in your store and buy your products or services.More

  • New Marketing Methods Should Only Add To Your Possibilities

     What happened as soon as internet marketing started to become more and more prominent? People started wondering if the print market was going to be on the decline. Was this new form of marketing enough to replace the tried and true methods of poster printing, brochures or sending postcards through the mail?More

  • Postcard Printing on a Budget

     Mailing postcards can be an effective way to garner business, if you do it correctly. If you spend more money on the postcards than the response they are bringing in, that is obviously a problem and all your hard work will have been for nothing. More

  • How to Do Sensual Advertising

     It is not hard to figure out what your advertising specifically says. If you are introducing a new product, it is likely to mention the products release along with key features that make that product worth buying. All of this is what it literally says in words, but every advertisement is going to say more than just that. More

  • Plan Ahead for Stronger Marketing

     One of the most important elements in increasing your business' sales is to develop a good strategy and then make sure that it is implemente well. You wil want something that sets you apart from your comepetitors and not something that everyone else has already tried and are doing. More

  • The Pros of Posters versus the Pros of Catalogs

     Many business owners today are increasingly engaged in tunnel vision solely focused on the online marketing arena. Often forgotten are tried and true methodologies, which have been utilized for generations.More

  • The Effectiveness of an Empty Space

     There are so many facets of ad design that get hammered home in article after article. Everyone is telling you how to maximize your headline's impact and how to make your font stand out amid a sea of marketing. So much time is spent on what should go into your ad that we sometimes neglect one of the most important and eye catching elements, the empty spaces. More