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Found articles: 10

  • Participating in an Overseas Trade Show

     Select a market with care: Study the market before you decide to enter an overseas trade show. You will find that most government agencies have publications and statistics that are helpful. Trade associations, chambers of commerce, foreign consulates also can assist you.More

  • The Planning of an Incentive Program

     It is often easier to apply incentives where the results can be measured with reasonable accuracy, or statistically compared to some previous reward program result. To ensure the success of your incentive program, you must place most emphasis on:· The achievability of the standards or targets you are encouraging participants to achieve.· The reliability and/or availability of the system or people you use to record the results.More

  • Determining Your Trade Show Objectives

     Millions of individuals attend and thousands of companies participate, but relatively few who are involved in trade shows fully understand the exhibit medium. Many exhibitors at the average trade or industrial show make gross errors in their exhibits because they do not know what the medium is or how to use it wisely.There are many reasons why a company enters a trade show, and it is important that a company spell out its objectives before making this decision.More

  • Rules for Designing a Booth at a Trade Show

     You must constantly bear in mind the real function of your exhibit at a trade show and weigh each idea to see how it contributes to reaching your goal. Look at the function of your exhibit. What is it trying to do?More

  • Actions During and After the Overseas Trade Show

     Arrive early and stay late:The best arrival time is partially determined by the schedule of press conferences, exhibitor briefings, interviews with prospective representatives, etc. At the very minimum, allow sufficient time to make certain yout stand is in order and your equipment is working.Keep your exhibit staffed:Empty booths sell nothing!More

  • How to Motivate People in a Sales Incentive Program

     There are no rules, which dictate the number of different groups of people who can be included in any one incentive program. Each additional group requires its own special treatment.When the target group has been selected, you must:Keep participation simpleTalk to some members of the intended group before finalising your planning and, without specifying your particular plans, seek their views, their objectives, their needs and their likely response.More

  • Measure and Review Your Sales Incentive Program

     The methods you adopt for measuring your incentive programs should satisfy two requirements.Firstly, the program must be legal and permissible under existing regulations of each State, in which the programs are being operated.Secondly, your method of measurement must be acceptable to the incentive scheme participants, and be seen by them to be reasonable, appropriate and obtainable.More

  • The Sales Incentive Program's Rewards

     The rewards, which you plan to make available to the participants in your incentive program, should be considered under two "value" criteria:-The cost to you in dollars The appeal and satisfaction of your rewards, in the eyes of the potential winners.The dollar cost: The cost of your sales incentive rewards will be an important component of your planning in the early stages, and must be included alongside the estimates you obtain for printing, trade launches, agency costs and fees, and other items of expenditure. Obviously, the cost in dollars for rewards will be different for all programs, as they will depend upon how many prizes and how many people need to be rewarded, and to what value.More

  • Maintaining Your Golf Cart's Batteries

     A lack of knowledge about basic golf cart battery maintenance can lead to all kinds of problems. Some users assume that the batteries that operate their golf carts are maintenance-free. However, the key to achieving optimum performance and long life is a solid golf cart battery maintenance program.More

  • Australia's Exotic Vacation Islands

     It doesn't matter how many documentaries you've seen or how much you've heard about Australia or spoken to others about it, once you've taken your first look at Australia you'll be forever hooked and want to come back for what can only be described as an exotic vacation.Eventually, the urge will be there, irresistibly, to see it all.There's no doubt about it.More