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Small Business Marketing Secrets: Get Better Results with Better Headlines
Every one of us is exposed to over 3,000 different messages every day. Each one of these is competing for a small slice of our attention.For your marketing to be effective, it needs to break through this clutter and grab people’s attention.More -
Marketing is More than Advertising. Get better Results by Knowing the Difference
Too many small business owners focus on advertising as the only way to generate new business. Before you buy any advertising, you should know what you're trying to accomplish. That goal comes from your overall marketing plan.More -
Small Business Marketing Secrets: Your Guide to Getting More Word of Mouth Referrals
When I work with business owners I always ask them where their customers come from. The number one response to my question is:"Most of our business comes from word of mouth."Call me a skeptic but I don't believe it.More -
In Marketing and Advertising Sex Does Not Always Sell (Here's Why)
Watch TV, read popular magazines, newspapers, even the radio and you might get the idea that using sex in advertising is a great way to sell products.It’s not.Sex in advertising only works well when the product or service being promoted is erotic or sexual.More -
How to Start Building Your Small Business Brand
Many so-called marketing experts say you can't brand a small business.I disagree with them.If you own a business and your market is well defined, then you can brand your small business in a way that makes sense and helps you accomplish your marketing goals.More -
Know the Difference Between Marketing and Selling
As we think about how to improve our marketing it helps to define our activities so we use the right tool for the right job. (Use the wrong tools in the wrong way and you can wind up wasting a lot of time, energy and money.)With a lot of businesses, the line between selling and marketing is blurry.More -
Small Business Marketing Secrets: When is the Best Time to Call?
If you spend time calling on people, you know why this is something you need to think about. You can save a lot of time by calling on people when they're available and in a mood to talk rather than when they're busy.It's professional and polite to try to call on people at times that are appropriate for them.More -
Small Business Marketing Secrets: Low Cost Sign Strategy Produces Big Returns
Often when we think of an effective marketing campaign we think of big companies or ad agencies with a lot of marketing firepower.But, that's not always the case.Recently, I got to see well designed and implemented marketing campaign that was tiny but extremely effective.More -
Small Business Marketing Secrets: A Perfect Storm of Smart Marketing
There is a restaurant in my town that exemplifies great marketing. In their first few months of business they have become an established dining destination in our market. They have become well-known and they have created a large and loyal customer base that continues to support them.More -
Improve Your Selling With These Skills
Some kids are masters at getting what they want, no matter what the circumstances. Can we learn something from these youthful masters of the persuasive arts? I think we can.More