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Found articles: 4

  • Experience Brand Engagement

     What makes you rush to the Peet’s Coffee & Tea 5 miles past the nearest Starbucks every morning? Why is it that you can’t resist visiting the nearest Target store? Why do you always prefer United Airlines to one of its competitors? It has got nothing to do with a compulsive disorder, if you are thinking on those lines.More

  • Reinvigorate What? Brand Health Maintenance

     A brand is a singular understanding of an organization, product or service. This includes everything from key identity traits, core values, position in the marketplace and purpose for existence. The driving force behind a healthy customer relationship is often in direct relation to how effectively your brand is communicated and perceived. More

  • Branding. What do you know, Joe? Your Brand's Path to self-discovery. The 5 "Must Knows"

     This article is written to help you, the business owner, create a powerful brand and provide the steps to define just "what you do" and "who you are" in order to facilitate your customers' relationship with your brand. No mistake, being clear and concise about these "5 brand must knows" are at the foundation of your success.More

  • Web 2.0 - A Social Phenomenon

     To many, the phenomenon known as Web 2.0 is as abstract as a Miro painting. His paintings make perfect sense if you understand each of the elements, language, social implications and context. Surprisingly those exact elements identify the key to understanding how Web 2.0 and the nature of social causes have grown in unison. More