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• Do You Need A Mentor? And How Do You Find One?

  By: Lois Carter Fay
  Whether you’re self-employed or you work for someone else, you’re new to business or a seasoned expert, one of the best ways to get ahead in business is to find a mentor. And some highly successful people even have more than one.What's a mentor?More

• Meet Success: Business Profile of Sylvia Acevedo, Communicard Owner

  By: Lois Carter Fay
  Sylvia Acevedo needed a break from her technology job so she bought an old Victorian house to remodel into a bed and breakfast. "Being an engineer working in technology, I really felt I didn't do a lot of tangible work. But with the bed and breakfast, at the end of the day, I felt like I had actually done something.More

• Six Essential Principles for Marketing to Women Business Owners

  By: Lois Carter Fay
  Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles.As of 2004, there are an estimated 10.More

• Niche with Passion and Reap Your Financial Rewards

  By: Lois Carter Fay
  One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them.Tony Cox, Catalog Solutions: Tony only focuses on small specialty foods catalog companies.More

• Put Yourself in the Reporter's Shoes

  By: Lois Carter Fay
  Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone numbers of experts who can tell you about it, ways to prevent the virus from spreading, how to eradicate the virus and repair the damage to computers, and a spokesperson from at least one of the banks so you can get a quote for your article -- all before 5 PM so you can write the story that will appear on tomorrow's front page.More

• Make Sure Your Media Room Rocks

  By: Lois Carter Fay
  If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about?More

• Never Sell Again: Get Repeat Business and Avoid the Need to Prospect

  By: Lois Carter Fay
  If you're a business owner, you know that repeat business is critical to your success. It also makes your life much easier because you can count on ongoing business without having to continuously find new prospects and convince them to hire you.Here are seven ways to keep your customers coming back:1. Take time to build a relationshipLearn to "visit" instead of being so professional that you appear rude.More

• How Much do YOU Charge Per Hour? Avoid the Question by Setting up Passive Income Streams

  By: Lois Carter Fay
  If you work with clients, at some point in your career, you've probably been asked, "What's your hourly rate?" or "How much do you charge per hour?"Now, you and I both know this question isn't totally relevant, even if you provide services like I do.More

• Top 10 Reasons to Start Blogging

  By: Lois Carter Fay
  "What's blogging?" you ask."Where have you been?More

• Get Your News Releases Through the Spam Filters in 11 Easy Steps

  By: Lois Carter Fay
  In today's spam-filled email world, it's sometimes VERY difficult to get your news releases and PR pitches to the media person you are trying to reach. These tips hold true for personal emails, too, so even if you don't do P.R.More