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  • 6 Essential Components Of An Ecommerce Website

     Standard websites exist to promote products and services and to capture leads. They do not take orders from customers and they do not fulfil a customer service role. E-commerce sites have this additional functionality and this makes them more complex to develop and to manage.More

  • Achieve Success With Email Marketing

     I know from practical experience with colleagues and clients, that people are very wary of using email as part of their marketing contact strategy. Because of abuse by spammers, business people are afraid of the medium and they resist using it. The matter is also made complex because it's use is now regulated.More

  • Internet Marketing - Optimising Your Website For Google

     Off page factorsGoogle relies heavily on off page factors when ranking websites. The most important thing you can have, is a number of good quality backlinks to your site. The quality of the links will be measured by the Page Rank of the site that links to you and the relevance of the anchor text on the back link.More

  • Internet Marketing - Eight Ways To Boost Your Web Sales

     1 Update your site regularlyThis is a chore for both business owners and webmasters alike. Finding new content can be difficult, but it essential to getting regular crawls from search engines and to attracting visitors back to your site. It is also a great reason for other sites to link to you.More

  • Search Engine Marketing - Optimising Your Website For MSN

     SE optimisation is a hot topic in internet marketing, so we have written a series of primers on the important factors in getting high search engine rankings. Each search engine is different and different search marketing techniques need to be used to get good rankings on them all.MSN is the easiest of the search engines to get a competitive listing on.More

  • Search Engine Basics

     Love them, hate them or fear them, the major search engines are some of the most powerful tools at our disposal. When it stopped publishing the number on 2005, Google had over 8 billion pages indexed in its database. It would simply not be possible to navigate the internet at that size without a comprehensive and accurate search tool.More

  • Search Engine Marketing - Optimising Your Website For Yahoo!

     SE optimisation is a hot topic in internet marketing, so we have written a series of primers on the important factors in getting high search engine rankings. Each search engine is different and different search marketing techniques need to be used to get good rankings on them all.Unlike Google, Yahoo places much more emphasis on links, meta tags, and text content, and less on site age.More

  • Why You Should Invest In A Great Website

     Several years ago the internet was considered to be for large businesses. They had the money to invest in the technology, in the expertise, in the marketing to promote a website. These days almost all businesses of any substance have a web site, most of your competitors included.More