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Found articles: 19

  • The Big Shift: PR to Marketing

     When we speak of immediate results in terms of acquiring traffic in sales, we are not talking about Public Relations. The term known for immediacy in the right outcome of sales is marketing. But, many PR professionals claim that they are a marketing tool, too.More

  • The Legendary Press Release Is Not Always Your Key To Publicity

     I have been thinking why when you speak about Public Relations, in one way or the other, you will start to speak of press releases too. I know it is not very amusing because it is expected that press releases always go with Public Relations. But then, many people always thought that there is one way to hit a good or say, better publicity, and that is to tandem your Public Relations with a knock out press release.More

  • Why CEOs Should Trust PR

     In the corporate arena, “image” is one of the first and most important things to value. Of course, before gaining profit, the company’s image should first be well established in order to have a smooth relationship not only within the company but as well as its scope outside. Along with this establishment is a clear and vivid goal of who and what the company really is to its employees and clients.More

  • PR ETHICS: Avoiding Too Much "Yes Boss" With Clients

     As a PR professional, you are there in support for your client and its company. But how much support would you be willing to give to your client? Would you be supportive of all your client’s rants?More

  • Are PR Campaigns Affordable?

     Between PR and advertising, many online businesses today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. But we could also argue that given PR as a cheaper commodity and effective in promotional services than advertising, still, many companies cannot afford to have its services.This is especially true with small-time and starting companies.More

  • More Web PR Dilemmas

     As public relations find blogs useful in communicating effectively to specific audience, PR is now giving a second thought of actually using blogs as a tool for their campaigns.In the article, More

  • The Essentials of Blogs and Article Writing

     Over the past years, we have witnessed the rise of blogs and created what was popularly known as the Blogosphere culture, or better yet, the Blogosphere phenomenon. It is indeed a phenomenon because blogs had captured many industries’ attention, notably the business industry.Probably, among many others, what’s keeping blogs’ fame and popularity on the web is the fact that it informs.More

  • The Blogosphere Saga Continues

     The Blogosphere culture is becoming one of the priority marketing tools in business. Many industries, especially those who venture on sales, are relying their promotions and advertising on the “word-of-the-mouth” strategy. And this kind of marketing tool has proven very effective that many corporations are willing to spend their money on.More

  • The Essence of Trust in Online Business

     Establishing trust with your customers online is a process that needs to take root. You have to have a lot of patience for trust to build over time. The value of trust is priceless, thus the technique for winning your customers’ heart depends on your ability to know more about them.More

  • Senior Buyers on the Web

     Many people have been opting to shop on the Internet because of the availability of choices, and of course, simply because the web saves us from further leg work.Online sales are really booming fast as compared to offline business establishments. People surfing on sales-related websites have the potential to become buyers as opposed to just looking around.More