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• How To Write For Search Engines

  By: Matt Tuens
  SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time.More

• How To Create Good Copywriting For Conversions, Part 1 - Stats

  By: Matt Tuens
  In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. More

• How To Create Good Copywriting For Conversions: Part 2 - Creating The Copy

  By: Matt Tuens
  You have gone to a lot of trouble to get the right kind of people to your website. You now face the task of informing and persuading them well enough to turn them from a temporary visitor into a customer.More

• Writing For Conversions - Testing New Content

  By: Matt Tuens
  Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action.More