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Found articles: 52

  • Ideal Job and Handling Criticism

     How many times have you been asked, "What is your dream job?"Even if you document a dream job on paper, will you be happy every day in that job? Unlikely.More

  • How to Make Meetings Work

     Meetings are out of control. They've been that way since my first job out of college when someone gave me a book called How to Make Meetings Work. When I could control it, I stuck to the following rules to ensure the meetings were effective.More

  • Teaming Up Marketing and Sales

     The Pitchers: SalesLet's say you have a new baseball team in town and it's almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there's a major stumbling block as they prepare to approach potential buyers.More

  • Self-Promotion on a Zero Budget

     Recently, I’ve received a few e-mails from people asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I’ve been lucky to accomplish this much writing in a short time. I have accidentally discovered a way to self-promote my work.More

  • Direct Mail Personalization

     A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters.The Digital Printing Council conducted a survey and the results showed "tailored direct mail pieces increase response rates by more than 500 percent over a basic, non-personalized piece.More

  • Writing an RFP (Request for Proposal)

     A while back, a potential client provided me with some general details of the writing work he wanted me to do for his company. Then he asked me to send him a proposal. Proposal?More

  • Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

     Have you ever sat through a movie and got to the point when you counted the minutes till its ending? Unfortunately, you can't speed it up or leave it for another show (although, some people do try switching movies). When long Web copy leaves your eyes glazing in that same way, what do you do?More

  • Business Process Methodologies

     I've either been involved with or held a process-related role since 1994. It started in the government with TQM (Total Quality Management). Then before I left the government, I worked with ERWin and some process standard model -- I've forgotten its official name.More

  • Ads in Blogs and Content

     I know that seeing ads everywhere in a blog annoys and I’m guilty of it. I do the best I can to provide you with information that you can use or find valuable. Many quality Web sites are using ads and I respect that.More

  • Business Blog Web Design Mistakes

     With more companies adopting blogs, we're starting to see what works and what doesn't work from a design perspective. As a cue from Jakob Nielsen's article on the topic, here are thing problems I often find.Bad headlines.More