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Found articles: 66

  • What Ad Agency Media Buyers Won't Tell You

     Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.More

  • The Power of Personal Branding

     Most entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today’s market…The creation of their own personal brand. Most people in business understand the need to build brand equity at the corporate level or for products, services, intellectual property, etc., but very few understand the substantial benefits that are created from increasing their personal brand equity.More

  • The Name Game: Part 2

     This article is part two in a three part series on naming. The previous article in this series contained advice on how to select a naming firm and today’s article will cover the elements that go into creating a great name.Contrary to popular belief all of the great names have not already been taken.More

  • The Name Game: Part 3

     This is the 3rd and final article in this series on naming. The fist article dealt with how to select a naming firm, the second article addressed the components that go into creating a great corporate name and this piece will deal with other venues within the naming field.A lot of focus and attention is brought to bear on the topic of corporate naming as this is the most visible high impact area of naming.More

  • The Name Game: Part 1

     The disciplines of branding and corporate identity have long been personal passions of mine and nothing within this genre holds greater fascination for me than the practice of corporate naming. This article is the first in a three part series and will discuss whether corporate naming should be handled as an internal initiative or whether it should be outsourced to a professional naming firm.Done well, corporate naming can be one of the most powerful assets in a company’s branding arsenal.More

  • Private Equity vs. Venture Capital

     What is the difference between Venture Capital and Private Equity?The text book answer that would be given by most B-School professors is that venture capital is a subset of a larger private equity asset class which includes venture capital, LBO’s, MBO’s, MBI’s, bridge and mezzanine investments. Historically venture capital investors have provided high risk equity capital to start-up and early stage companies whereas private equity firms have provided secondary traunches of equity and mezzanine investments to companies that are more mature in their corporate lifecycle.More

  • So, You Want To Be An Entrepreneur?

     While every entrepreneur has their own motivation for going into business, based on my experience the following statements reflect a valid representative sampling of the most common reasons; to create more income; to create a better life for their family; to work their own hours; to be their own boss; to have economic freedom, and; to live the American Dream.The reasons noted above are certainly good reasons, and, perhaps in an idealistic fashion, the right reasons to go into business. However while keeping these enthusiastic ideals in mind it is perhaps even more beneficial to examine the other side of what happens to many who embark upon the path of entrepreneurship.More

  • Casting Stones

     There has been much written about the life and death of Ken Lay since he passed away earlier this week. I have long made it a point not to sit in judgment of others as it is very difficult to properly connect the dots from afar. It is my belief that there are indeed at least two sides to every story and that what often times appears in the media as hard news can actually be editorial commentary that may or may not portray the reality of a given situation.More

  • The "A" Word

     I wasn’t actually planning on writing on the topic of accountability, but after my recent article on the topic of Focus a friend and client e-mailed me in jest saying “And now you want me to focus... sheesh, what's next, accountability?” Well sir (and you know who you are), this one’s for you.More

  • Title Proliferation

     I have recently been doing quite a bit of work in the European Community and more particularly in the UK. One of the things that I've found interesting is that many of our European brethren are not familiar with the term "C-suite executive". As the yank from the colonies I've found myself attempting to rationally explain the phenomenon of “Title Proliferation” (which is comprised of "Title Escalation" and "Title Inflation") that we've experienced in the US over the last several years.More