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Found articles: 29

  • Attracting Prosperity: What Do You Have to Believe to Prosper as an Entrepreneur?

     What do you have to believe in order to show up, serve, and prosper as an entrepreneur?Your beliefs, assumptions, and opinions give shape to the world, ordering the vast quantities of information and overwhelming amount of stimulation you receive every moment. As many self-mastery gurus have advised us over the years, negative or limiting beliefs tend to close down possibilities, narrow the future, put a lid on progress.More

  • Declaring an Authentic Niche Market

     niche … 1. A recess in a wall, as for holding a statue. 2. A cranny, hollow, or crevice, as in a rock.More

  • Benefit from Differentiating Market Niche and Offer

     One of the reasons that professionals resist choosing a market niche is that they confuse niche and offer.Think of your market niche as the location or domain in which you make your offer.By contrast, your offer is who you are and what you do.More

  • How To Set The Just Right Tone For Your Promotional Marketing Materials

     Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthused, inspired, even excited about showing up in the marketplace. The themes we explore and the fun we have doing this exercise are so central to an authentic approach to small business marketing that I have decided to highlight them in this article.More

  • Helpful Questions and Tips on Niche Marketing

     My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. To help you discern your own market niche, try using "where" and "who" questions like the following:"WHERE" QUESTIONSWhere do you consistently find kindred spirits? Where are you most credible?More

  • An Elevator Speech - An Indispensable Tool For Self Promotion

     Spadework for Your Elevator SpeechAn elevator speech is an indispensable tool for promoting your work. What is an elevator speech? It is a sentence or two that you can deliver in the space of an elevator ride that expresses the essence of your unique offer.More

  • How To Write An Artist Statement

     Your artist's statement can be a moving testament to your creativity and integrity. The expression of this commitment will vary, but the effectiveness of your artist's statement stems from the authority with which you write it.Think of your artist's statement as a nourishing stew.More

  • Building Your Price Discount Strategies and Authentic Prosperity

     Should You Discount or Give Your Work AwayAs a business owner you may be surprised to discover how often you are asked to donate your services. This may delight or disconcert you depending on who asks, how often, and how your practice is doing.In addition to responding to requests for donated or reduced fee services, you may be wondering how to build your practice by giving work away.More

  • Pricing Strategy Matrix - A Cool Tool for Finding Your Just Right Pricing Strategy

     While developing your pricing strategy, it is important to remember that there is an implicit relationship between price and value. We expect to pay more for gourmet food than for fast food and for a luxury car than for an economy model. At the same time, value is a matter of opinion, not fact.More

  • What Does It Mean To Grow A Healthy Business?

     A thriving business needs to grow or it stagnates and may even fail. But what does it mean to grow a healthy business?First, understand that growing revenues is a necessary but not sufficient aspect of growth.More