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Found articles: 14

  • What's the Big ID?

     Don’t spend too much money and time developing psychological profiles and conducting research of competitors, or allowing inside executives to invent colors that would make them feel good about the company. It’s more important to connect your identity to your customers and what you can do for them. Therefore, your design style, look and feel, photography, and all other visual design elements that represent your company’s identity should start with your customer.More

  • Aligning your Company with your Brand for Profit

     Q: What makes branding unique for business-to-business companies and is it as important for them as branding is for consumer product companies?If your business provides products and services to other businesses, you can achieve the benefits of a strong brand identity in customer loyalty, buying preferences, and referrals to other customers. However, the relationship with your customer is far more complex than when compared with consumer product relationships.More

  • Are You Defending Yourself from Your Own New Product Surprises?

     Is your business to business company aligned with your customers, or only with your product development team? Ask the people in your company in sales, service, and support to tell you what really bothers them the most about the way new products are launched at your company. Are your sales people frequently being asked to sell products which don’t yet exist?More

  • What's The Value of Your Reputation?

     If you have high quality support services and polices, and your employee satisfaction surveys show that your employees are happy, does that mean your customers actually experience results that match or exceed your brand promise? Is the culture of your employee base consistent with the values of your company? Are different employee groups delivering quite different experiences to your customers, like sales and service appearing to speak a different language?More

  • Who Showed Up At Your Customer Today?

     Your customer may be satisfied with your product or service, but are they satisfied with you? Do they see you as a valuable contributor to their success? Do they believe you understand and care about their needs?More

  • Are You Playing Buzzword Bingo With Your Customers?

     Are you hoping your customers will suddenly yell out “Bingo – I’ve got it!”? Is your product naming strategy so complex that customers have no choice but to keep their own charts of each name or acronym along with a description of what the product is?More

  • Is Your Web Site Just Window Dressing?

     You know that your web site is a very important window into your company. You recognize that your web site represents the image and style you want to convey about your company to all visitors. You may even believe that your web site is an important tool for selling products and generating leads for your business.More

  • Is Your Customer Experience Like a Rollercoaster Ride?

     On a good rollercoaster ride you have no idea what to expect next. You usually expect the worst, and when anything at all happens, you scream. You might even come close to losing your lunch a few times as you are practically flung out of the car.More

  • Do You Have Good Work Habits?

     Have you noticed that someone else always seems to get the good assignments at work? Do you often have something to say but get drowned out by others louder and more boisterous than you? Do you find yourself being very busy but not making much progress on the things that really matter?More

  • Are Your Employees Aligned With Your Brand?

     Do your employees behave toward your customers the way you would expect them to? Is the culture of your senior executive team consistent with the culture of your lowest level line workers in the field? Do you really know what your company’s culture is?More