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Found articles: 6

  • The Six "F" Words Every Entrepreneur Should Know

     Start your own business, and soon enough, you find yourself in a situation where there are many things you want to say, all of them unprintable.It happens to every entrepreneur – a moment of extreme challenge that causes you to wonder why you started the (expletive) business in the first place. I’ve had my share of those moments since starting our public relations firm in March 2002.More

  • I Need A Brochure -- Or Do I?

     There’s a common joke in marketing agencies, which -- if you are a client of agencies -- you have probably not heard:Far too many client-agency conversations begin with the client saying: “We need a brochure.” The joke (or rather, the painful punch line) is that few clients who ask for a brochure actually need one. Of course, far too many agencies know this, but are only too happy to charge the client for a brochure that’s unneeded.More

  • The Three Most Important Words In Communication

     Ask a successful agent for the three most important words in real estate, and you’ll get the answer: “location, location and location.”Ask a successful communicator for the three most important words in public relations, and you should get the answer: “repetition, repetition and repetition.”Just as the geographic landscape is littered with properties that suffer for their poor location, the communication landscape is littered with public relations efforts that fail to leverage repetition to engage important audiences successfully.More

  • The Politics of Press Releases

     Among those write them and those who read them, there's a great clamor today to eradicate press releases. The sentiments run deep, but this is the wrong solution.The real question is: Why are press releases so bad?More

  • The Power of Storytelling: Forget Everything You've Learned About PR -- Focus on Your Story Instead

     Even before primitive societies put chisel to stone and began writing, one group held a special place in these communities because of their communication skills: storytellers.By weaving compelling narratives, storytellers preserved communal history, entertained their fellows, and delivered motivation when it was needed. Over time, their words moved armies and inspired achievement.More

  • Forget The Story You're Promoting - Here's What Journalists Really Want From PR People

     Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist’s side of the notebook.When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the walking, talking answer to the Rubik’s cube puzzle of how to gain the attention of the media.More