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Found articles: 68

  • Change, or Reinforce?

     Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.More

  • Is Your Employee Newsletter Management Propaganda?

     It should not be. If it is an effective newsletter, it will serve the needs of readers (employees) as much as it serves the needs of the publisher (management).Let me explain how to ensure it serves employees as well as management, by reviewing four key points I make in A Manager’s Guide to Newsletters: Communicating for Results.More

  • What Makes A Good Media Story?

     Media relations can be difficult, but also rewarding. And the lessons we learn from working with newspapers, magazines, radio, television, and online publications should increase the effectiveness of all our communication initiatives.That's because dealing with the media parallels our dealings with other stakeholders.More

  • Communicating CEOs

     I see a PR firm has done a survey on the amount of time Canadian CEOs spend on communication, and found they spend almost half of their time on communication.I think we're supposed to be impressed that CEOs spend that much time on communication. But, quite frankly, what else does a CEO do?More

  • Manage Communication to Add Value

     Management guru Tom Peters says white collar workers and managers in functional departments need to protect their futures.They have to learn "the difference between doing totally acceptable work and creating very new value...." he notes, in an Industry Week article.More

  • The Significance of the Mundane

     This article begins with a tip of the hat to a scholarly publication called the Journal of Mundane Behavior. Unlike other publications, which herald important issues, this one trumpets everyday, but rarely noticed, behaviors. It sees what the rest of us overlook because that stuff is so, well, mundane (my dictionary defines 'mundane' as being ordinary or common).More

  • Technology & Communication

     A study a couple of years ago found that 63% of executives were making fewer business trips because of technology.Instead of a plane trip, face-to-face meetings and a plane trip back, they used email, videoconferencing, or online meetings, according to the Accountemps study.If you're a manager who's spending less time with a suitcase and more with a mouse, you'll want to pay attention to the nature of the media we use, and especially when sending important messages.More

  • Communicating When A Crisis Strikes

     How would you handle communication if your business or practice got into a crisis situation?I was pleasantly surprised when my Internet service provider responded competently and quickly to a technical crisis. And, we can learn to communicate more effectively by studying its response.More

  • Communicating In Chaotic Environments

     How do you, or would you, communicate in a chaotic environment?That question was put to me by a reader who works in big, frantically-paced telecommunications company. Many projects operate at the same time, and many connections exist among the project teams.More

  • Communicating with Offsite Workers

     How do you, or would you, communicate with employees who work offsite?Perhaps you have telecommuters reporting to you, or sales reps who work out of offices in other cities. How do you communicate with them?More