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Found articles: 184

  • Is there anything new under the sun? Here's how to find out if your bright idea is unique.

      “There’s nothing new under the sun” is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn’t take the time to find out if his or her invention is already patented.  Yet, with over 3000 utility patents being issued each week in the United States, that can seem like a daunting if not downright impossible task.More

  • Democratizing Marketing

     How would you like to have the same marketing power that major cash-rich corporations have enjoyed for most of the past century?How would you like to be able to appeal to people in your market for a fraction of the cost of “big league” radio, television and even newspaper advertising?How would you like to see “David” level good ol’ “Goliath’s” marketing playing field so you can play on it too?More

  • Successful Marketing Begins During Product Development; 5 Steps Innovators Need To Take Now!

     Most individual innovators – inventors, authors, software developers, artists, etc. -- assume there is a logical, sequential process involved in getting their products to market. So, most of their initial activities usually focus on getting the invention from the brain to the drawing board to prototype.More

  • The Marketing Funnel: Simple, Effective Marketing Strategy

     No matter if you’re publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right? Well, maybe.More

  • Marketing Info in the Public Domain

     Want To Create Extra Streams Of Income? Try Marketing Information In The Public DomainAre you having problems financing your invention?Do you need a powerful but inexpensive “give-away” to help convince people to sign-up for your free on-line newsletter or your next fee-based teleforum?More

  • Protect Your Commercial Identity Now!

     If you’ve just named a business or a new product, should you file for federal trademark protection?Just as anyone can file a lawsuit, no matter how frivolous, there is nothing to prevent you from filing for a trademark. However, the United States government requires you to declare your basis for filing and provides clear guidelines for what constitutes an acceptable basis.More

  • Redecorating The Office; Reassembling My Life

     Have you ever started a major project, then in the middle of it, wondered if you’d lost your mind and wanted to scream, “Stop! Put it all back!”?More

  • Zap That Clutter! Increase Your Creativity

     Clutter, clutter everywhere!More and more I’m hearing Baby Boomers complain about the clutter in their lives. And, I have to admit, I’m no exception.More

  • Beyond Inertia

     When fall rolls around, I usually find myself shifting gears and digging in to accomplish all those goals I’ve been thinking about during the summer. However, this year instead of taking off like a rocket, it’s been more like having the launch cancelled repeatedly. Maybe it’s that this fall seems more like summer or maybe it’s the chronic sinus infection that just won’t quit that’s made the difference.More

  • Fail Fast: Succeed Quickly

     An interview with Andrea J. Lee, Author, Multiple Streams Of Coaching IncomeInterview conducted by Rosemary Hauschild, MBA, Owner & Principal, Impact Coaching International™.Impact Coaching™: Why did you decide to write a book?More