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Found articles: 3

  • Why Surveying Matters

     What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer?More

  • Why Use Permission-Based Email Marketing?

     The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers.More

  • The Axiom of Value

     For the last 100 years, companies have relied on traditional advertising in the form of catchy jingles, TV commercials, billboards, print ads in newspapers and magazines, direct mail, hot air balloons, and waving mascots. The technique is to interrupt a radio listener, TV viewer, or magazine reader with an attention grabbing ad that compels the consumer to buy the company’s product or at least have the product closer to the forefront of his or her mind next time the individual is making a buying decision.In most instances, advertising is acceptable to the consumer.More