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• How Brand as an Intellectual Property has Led to Corporate Globalisation?

  By: Solomon Prabakar
  IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and growth of web, satellite transmission, fibre-optic technology, broadband operations, transnational corporations and the emergence of World Trade Organisation.Globalisation is transformation of how ideas travel and the nature of their final destination leading to increase in international trade thereby increased competition.More

• CRM - Its Relevance

  By: Solomon Prabakar
  In today's demanding economy, the first line of any business during economic uncertainty is to get closer to the customer. Customers often want information along with a quote or invoice on the spot. With lack of information, the customers do not fix loyalty to a particular product or service and tend to depend on impulse decision.More