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Found articles: 35

  • Drive Business Success Through Delegation

     At my search engine marketing company, Pole Position Marketing, I particularly enjoy the role of project/client manager, more than the role of SEO/M. For that matter, I enjoy it more than the role of copywriter, reporter, blogger, link builder, PPC manager, researcher, analyzer, conversion tracker, webmaster, designer, etc. I know this may sound like heresy to some in the industry, but as much as I love everything about SEO, I love running a business more.More

  • How to Persuade Others to Give You Their Money

     I’m not a sales person, but running my own SEO company has placed me into that role. I am my client’s primary contact, not only for project management, but as the first sales contact when inquiring about our services. I rather enjoy the role of project manager, but I’ve never felt entirely comfortable with the sales role.More

  • All Marketers are Thieves

     A famous marketing has been quoted as saying all marketers are liars. I certainly won't argue with that principle. Marketing is often about who can BS the best.More

  • Pay for Performance Pricing Models for Search Engine Optimization

     I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting. If both the SEO and the client are willing to take that on and set parameters that are agreeable between them then by all means a fair agreement can be reached.More

  • How to Spam with Blogs: A Tutorial for Every Wanna-be SEO

     I love blogs and blogging, but with all good things, especially those online, it comes with a whole new host of problems. Search engines love blogs and therefore so do spammers. Spammers love blogs only because blog spamming techniques work, thanks to the search engines and bloggers themselves.More

  • When and Why Should you Secure Multiple Domains

     There are many different reasons for purchasing multiple domain names, and each reason has its own set of benefits and uses.I’ve written quite extensively before about how to select the best domain name for your business. It is also a good idea to secure alternate versions of your primary domain name as a means to prevent competitors from trying to squeeze in on your name and branding efforts.More

  • Bridging the Gap Between the Page, Keywords and Copywriting

     How many different ways are there to say the same thing? In some industries, quite a lot. Let's look at the SEM industry.More

  • Analyzing One-Way Vs. Reciprocal Links

     Link building has become a cornerstone of SEO/SEM services so many are interested in knowing what makes a good link, what they should strive for, etc. that will provide the biggest impact on their site optimization.I was recently asked the following:"These days, I've heard alot about one-way links being better than reciprocal and worth more in respect to pr rankings.More

  • Why Online Marketing Matters

     Search engine marketing has boomed in recent years and statistics show that spending for online marketing is only going to continue to increase year after year. Several years ago the concept of running a website in conjunction with your "brick and mortar" store was seen as just another avenue to generate a handful more sales each year. Today, running a website is not only a great way to generate a considerable amount of new revenue, it is almost essential to the total marketing plan of your business.More

  • Managing Your SEO Time Effectively

     In SEO and SEM, time management is critical. Almost anybody in the industry will tell you that you can spend countless hours "tweaking" a website, looking at traffic analysis and conversion stats, and employing solid link building campaigns. These are all essential parts of a good SEO service but limits have to be placed on the amount of time you'll spend doing this for any one client.More