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Found articles: 95

  • Media Savvy - Media Skills For Rural Women

     The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of leader is emerging that sees the media as an opportunity and not a threat.More

  • Media Savvy - Treat Them As You Would Your Best Customer

     The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of managers and leaders is emerging that sees the media as an opportunity and not a threat.More

  • Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

     Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.More

  • Can A Strong Personal Brand Revive A Flagging Corporate Brand?

     The personal marketing power of Eddie McGuire as chief executive of the Nine Network could add more than 100 million dollars to the company over the next five years.Running a commercial TV station is a simple business model. The more eyeballs you have watching - the more you can charge for advertising.More

  • Personal Branding: Characteristics of a Strong Personal Brand

     How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity?More

  • Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!

     Colour is essential to building a strong brand.Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.More

  • Effective Public Relations Essential for Personal Branding

     Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars.In terms of public relations and effective public relations, their media performance this week in both print and television proves they have the potential to become a truly global brand and rival Posh and Becks on the world stage.Hewitt, who has undergone a lot of media training has earnings from sponsorship and tennis valued at $13.More

  • 7 Keys To Make Your Mark In Marketing

     A career in marketing is one of the most personally and financially satisfying. The marketing profession has seen enormous growth in both size, status and remuneration in recent years.But what can you do to make your mark if you have just secured a new job in marketing?More

  • How Strong is Your Personal Brand? Take The Quiz

     Successful brands are memorable, distinctive and have a high degree of recognition. They are also based on intangible values that build trust and credibility in the minds of others.How can you apply the concepts of branding to your own personal career and life?More

  • Budget Marketing: Managing Your Marketing Money Wisely!

     There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure.More