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Found articles: 77

  • Complaining About Work? Here's the One Change You Need!

     How often do you think or say something like:“That’s not my job.”“They don’t pay me to do that”“This company couldn’t function without me!”“I should be making more money!More

  • Focus on the Value, Not the Price

     “The lower the price, the better chance I have at making the sale.”Ever say that to yourself? Of course you have.More

  • Your Marketing - From The Couch To The Cash Register

     When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some medium you have created, what does the path from that first ‘touch’ to your cash register look like?More

  • Five Steps for Expanding Your Customer Base with Guerilla Networking

     As a single company, it is impossible to provide your customers with all the services they desire for every aspect of their life; but with guerilla marketing, you can come close. By partnering with companies that provide different, yet complimentary, services to your business, you can create a network of reliable resources for your customers. In turn, your company will gain credibility and strength from the size and stature of the group.More

  • Does Your Sale's Presentation Have What It Takes?

     How well do you present yourself and your company to a prospect? Are you too busy bashing your competition to tell your prospect what YOU have to offer? Stop telling your prospects that you’re the best choice and show them you are with an approach that your competition won’t be able to duplicate!More

  • A Picture is Worth One Thousand Sales

     It’s the question I’m sometimes afraid to hear from my wife: “Oh, you’re going to the store? Could you pick me up some [detailed, miscellaneous items]?” Forget about the extra trip down an aisle or spending a few more bucks.More

  • Shorten Your Leash for Sales Success

     The sun was peaking its head above the horizon as I walked my dog along the river. I wondered if my dog enjoyed the serenity of the early morning as much as I did. Abruptly, my peaceful thoughts were punted like a football as my dog spotted a scampering rabbit.More

  • There's Some Magic Left in that Old, Blue Pen of Yours

     The hardest part of courting a new customer is getting your message heard. For some reason, most salespeople make this task even harder on themselves by delivering their message in an impersonal and forgettable way. They have abandoned the personal touch that separates them from all the “buy me!More

  • Avoiding the Rotten Apple Comparison

     While ordering a sandwich at a nice deli last week, the cashier asked if I would like to replace the normal side of chips with an apple. Since I’m trying to watch my weight, I proudly agreed to the healthier choice. When my order was up I was disappointed to see the sandwich flanked by a bruised Red Delicious apple.More

  • Shaking Off a Lost Sale

     It’s the moment you’ve been waiting for. You’re calling a customer to wrap up a sale you’ve been working on for weeks. You’re confident that all your time and work will pay off.More