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Found articles: 18

  • Why Conventional Ads Suck...
    If you're in concurrence with over 90% of all business owners—Ads don't work! They're expensive, a low ROI, and all they do is fuel ad agencies to churn out more ridiculous rubbish.So why do most ads fail to bring in sales?More

  • The Dirty Lowdown ...
    I attended a Wealth Creation meeting hosted by two businesswomen. They gave fascinating tidbits of financial information not many people are aware of. One of the two women wanted me to help with the promoting.More

  • Are You a Bobblehead?
    I owned one in the form of a great dane. People mounted theirs on car dashboards or rear speaker panels. And when there was motion, the head would bobble while the body remained still.More

  • Failing for Dollars...
    It was in 1996 that I plunged into a side business. I had no background, and little training. And of course, it became a failure.More

  • Nine No-no's of a Direct Mail Letter
    It began as another meeting with a potential client. She started writing eight years ago for the company and today holds three administrative positions as well as being the chief copywriter and editor.I displayed some writing samples and she loved them.More

  • Building Sales by Building Credibility
    I was counseling with a client on building trust through his mailing. I suggested it's ten times more powerful to have his clients state his company's great assets rather than he claiming it himself. It's just more believable.More

  • Impact Writing for E-zines (Part1)
    It was in Bermuda, 1998, when my mentor suggested everyone at the bootcamp create a newsletter. I agreed. But I didn't know how to produce one.More

  • Staying True to Your Brand...
    The conference room door slid open. I completed a meeting with a potential client. He represented a young financial firm ready to print a new marketing piece.More

  • Keyed Cars, Christmas Scars, and Chi-town Seminars...
    I walked outside to my car and saw a disturbing sight. Someone had keyed the entire passenger side. It had to get fixed.More

  • Benefits: The Jedi's Secret Weapon
    I gave a talk on Features versus Benefits to a business group. When asked if anyone knew what they were, only one hand went up. Which is normal because business professionals rarely receive this training.More