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Found articles: 4

  • The Power Of Face-To-Face Marketing: Using Exhibitions As A Form Of Direct Marketing

     You start by thinking that when exhibiting at a show, to market direct to the public or to trade, you will more than likely be stood within metres of your competition. If you were not exhibiting though, then your competitors will be there anyway so this point should not in anyway affect your decision to exhibit.- In terms of actual exhibiting, you know that you are dealing with a targeted market at exhibitions, with the people who do walk through the door; clearly people have chosen to attend such an event.More

  • Exhibitions And The Logistics: Getting The Best Value For Your Money

     Organizing to exhibit at an exhibition can be more than simply renting an exhibition stand and then turning up on the day. There are numerous things you need to consider including: - Ensuring that your staff members are well trained and prepared for the show - Your staff have the correct and appropriate uniforms - You have set sales goals for the event - Your stand is in a good spot - The exhibition stand is well designed and appropriate to the specific show - You have invited anyone necessary.You need ALSO to think about things such as design, installation, providing water and flowers on your stand, installing AV systems, installing Plasma screens, internet connections, stand breakdown and storage.More

  • Reasons To Exhibit: How Small Or Medium Sized Businesses Can Benefit From Exhibitions

     Exhibitions are a great opportunity for marketing your business direct to trade. With so many traders and or consumers located at one time, in one relatively small location, exhibitions offer an invaluable platform on which promote and advertise your product or company. Exhibiting is such a powerful marketing tool and also one where you get to meet clients and traders face-to-face.More

  • Effective Exhibiting

     Exhibiting can be a great form of Direct Marketing and if you can get your exhibition stand set-up correctly, i.e. in the right place, with the right staff, offering the right service etc, then the benefits can be even greater.More