Information

Free Service

Shortcut to 50+ Social Bookmarking Sites!
Adding social bookmark links to your blog or website makes it easy for readers to save and share your content.

Social Bookmarking

Add "Bookmark it" to your website

Search articles by in category
  include subcategories
Keywords: 
Found articles: 43

  • Creating Brand Awareness through Effective Brand Names & Symbols

     There is no disagreement that effective branding through ‘use of a name, term, symbol or design, or a combination of these’ (Quester et al, 2001) can create brand awareness and recognition in the quickest manner. Companies use different kinds of ‘Brand Name’, that is, a word, letter or a group of words such as AOL, Intel Pentium III etc to project their companies. Sometimes such words, symbols or marks are legally registered and copy righted to a single company known as trademarks ( for product oriented companies) and service marks ( for service offering companies) (Perreault & McCarthy, 2000).More

  • Rise of Entrepreneurship

     The word ‘entrepreneur’ was derived from French words ‘entre’, which stands for ‘between’ and ‘prendre’, which means ‘to take’. The word was originally tagged to people who take on risk between the buyers and sellers or start a new venture (Barringer and Ireland, 2006). However, in the contemporary business, the essence of the entrepreneurial behaviour is identifying opportunities and putting useful ideas into practice.More

  • Business Ethics and Unethical Practices

     The study of business ethics and its implications for different stakeholders have seen tremendous growth in the past few decades. There has also been a rise in the use and development of codes of ethics and announcements for ethical practices by many firms; however companies are still criticized for their unethical practices at different levels (Papers4you.com, 2006).More

  • How Important is Knowledge Management for Businesses?

     Knowledge is a philosophical concept defined by Plato as a belief supported by an account or an explanation (Blair, 2002). Under the context of knowledge-view of an organization, the definition suggests that knowledge comes from firm’s increased ability to make use and sense of available information to create value for the shareholders (Leiponen, 2006). There has been a significant growth in the knowledge-based school of thought, which suggests that generating and retention of knowledge can have positive effects on the firm’s performance (Di Mattia & Scott, 1999).More

  • Recruitment as the Most Important Aspect of Human Resource Management

     Human Resource Management theories focus on methods of recruitment and selection and highlight the advantages of interviews, general assessment and psychometric testing as employee selection processes. The recruitment process could be internal or external or could also be online and involves the stages of recruitment policies, advertising, job description, job application process, interviews, assessment, decision making, legislation selection and training (Korsten 2003, Jones et al, 2006).Examples of recruitment policies within healthcare sector and business or industrial sectors could provide insights on how recruitment policies are set and managerial objectives are defined.More

  • Customer Loyalty: is it Really Important?

     Introduction: Customer loyalty can be defined as a behavior or attitude of a customer to purchase a particular product of a specific brand over others which available in the market for a particular need. The packaged good industry defines this consumer attitude as ‘Brand Loyalty’. Brand loyalty can be defined as “The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future.More

  • Project Management: Effectiveness and Assessment

     The principles of effective project management are potentially applicable to any project type across different industries. It has been established that the basis of these principles have been designed so as to accommodate variety of tasks and industries but still fine tuning is required during the course of certain projects (Papers4you.com, 2006).More

  • Ensuring Effective Leadership Choice in Organization

     This article will provide brief overview about the concept and definition of leadership, set of competencies required and choices of power available for leaders through which they can work for organizational benefits.There is no second thought about the fact that like in normal social life, organizations cannot deny existence and effectiveness of leadership for organizational objectives. In the simplest way, leadership can de defined as influencing other to act towards the attainment of a goal (Rehfeld, 1994, Greenwood, 1993) that in organizational sense mean business objectives.More

  • Managing Cultural Diversity - A Key to Organizational Success

     Organizations around the world has been realizing the cultural diversity within organization is not a negative aspect, rather can facilitate organizational stalk for glory (Papers4you.com, 2006). However it is not an easy task to manage employees with different cultural backgrounds.More

  • Creating Competitive Edge through Continuous Innovation

     Organizations around the world have claimed that they are ‘innovative’ businesses as they are creative (Papers4you.com, 2006). However to gain a competitive edge, it is imperative to realize that innovation always implies one step ahead of creativity where later is only an essential component of innovation.More