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Found articles: 49

  • Media Planning: Smart Choices for Your Success

     Media Planning for SmartiesYou say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website?More

  • Good Design Makes Good Sense

     Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.More

  • Marketing Becomes Easier When the Brand is YOU

     For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs.Starting today, make sure that you are positioning yourself as the brand…the expert.More

  • Trademark: Do I Need One for My Business Name and Logo?

     Wondering if a trademark is important to you as a business owner? Let's start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another.More

  • Brilliant Branding Builds Business

     Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.More

  • Your Identity Speaks Loudly...What Are You Saying?

     Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. Everything that identifies your business, including your logo, color scheme, and tagline, work together to create an image that your customers remember.More

  • Bye-Bye Boring Meetings! Make Yours Remarkable!

     It’s the middle of the night. You’ve woken up with a brilliant idea on how to improve the way your business product is delivered to your customers. You scribble it down and can’t wait to share it with your co-workers during your morning meeting.More

  • Marketing Tip: Market Yourself Through Public Speaking

     A noteworthy way for you to get exposure and new customers is public speaking. As a small business owner, it is always a more powerful position to be in the front of the room than in the back. You further position yourself as an expert and reinforce the brand as YOU.More

  • Marketing Infoproducts: Package Your Brain!

     As long as you are providing a service, there will always be a ceiling on how much you can earn that is based on the number of hours you can work in a week. Even if you hire an assistant and/or raise your rates, you are only raising the ceiling a little higher. The way you can blast that ceiling sky-high is to package your brain into infoproducts and sell them online.More

  • Marketing YOU by Leveraging the Power of Networking

     Networking is, without a doubt, one of the best and most cost-effective marketing strategies to build long-term relationships with prospects and referrers. With remarkable networking, you also build a powerful sales force that will work tirelessly for you to spread the word about your business and services. Their referrals hold more weight than you might know.More