How to Use Your Advertisement Space Judiciously

By: Gijo George
Submitted: 2007-01-17 15:28:34
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Now you have a good website featuring your products or services. You may want to generate additional income from the Advertisement space available in your website. Of course for many, it's the main source of their income. But, if you place your advertisement without any parameters, you will end up spoiling the reputation of your website.

Some of the guidelines to place your advertisement are the following:

Never give advertisements more prominence than your own content. Your content must be clear and should adore the center of the web page. Advertisement can go on the right side of your content or at the bottom.

Never place the Advertisement on the left side of your web page. Since we start reading from the left side, the content should be noticed first. You can place menu on the left side, if you choose to.

Place advertisements in such a way that it should match with the content you have published in a page. In other words, the content should be able justify the advertisements you are providing. This will prompt the viewers to turn their attention to the advertisements also. Contextual Advertisements helps a lot in this direction. These advertisements, select the advertisements automatically and to the context, which best suites the current content of a web.

Try different layout and analyze the result. Adhere to one, which is able to generate more advertisement income.

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Article source: Expert Articles

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