Three Tips For Flyer Design

By: Lynne Saarte
Submitted: 2008-07-24 21:41:23
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1. Start with your concept

You should not start any flyer printing project without knowing what message or messages you are trying convey. What aspect of your business are you trying to communicate? What benefits are you offering your customers that you are expressing through your flyers? What specials or sales (if any) are you going to be promoting? You also want to know what types of customers you are targeting with your flyer campaign. Determine what your message is, and who will be most affected by that message. This will have a tremendous impact upon your overall flyer printing project.

2. Make it eye catching

No matter how great your message is, and how defined you have made it, it will not work if you do not make your flyers attractive. Try to think of what images and colors and words you can use to make your flyers stand out. Your flyers need to be aesthetically pleasing and as unique as possible. Obviously, there is only so much you can do while staying within the definition of a flyer, but try to be as creative as possible. Make your flyers stand out from the rest.

3. Emphasize your selling points

In the first step, you should have considered some of the benefits that you can offer your customers. Make sure those are the points that you emphasize in your flyers – and all of your advertising efforts for that matter.

This is not the same as identifying your concept. Your concept will be the primary message that you are going to convey with your flyer. Your selling points are the ways in which you are going to express that message. Make a big deal out of your business’s main advantages. If you offer lower prices, emphasize that.  If you have faster service, make that the focus of your flyers. If your products are of a higher quality than others on the market, use that as your primary selling point.

These tips are meant to get you started in designing your flyers. If you follow these tips, you should be well on your way to making a productive marketing flyer for your company. Still, there are a lot of things that go into making a good flyer. You should constantly evaluate (and re-evaluate) your flyers and their effectiveness. If you see an aspect of your flyer campaign that is not working the way you would like, ditch it and try something else.

On the other hand, take the things that are working and build upon them. If you work hard and continually try to improve, you should eventually have a flyer campaign that increases the revenue for your company.

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