Information

Archie Has a New Groomer

By: Bill Gluth
Submitted: 2007-01-17 11:42:10
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

Archie is our little adopted Terrier dog I rescued a few years ago. Archie goes to the groomer every few months.

Last week, it was time once again and I wanted to find a new groomer, closer to home. (NOTE: The groomer I was going to was a commodity that I felt I could easily replace with someone closer).

One day I spotted a a banner that said "Arms Full of Love, Grooming." They were close by and it appeared they were new in business.

On the window they advertised, a fun environment, all natural products, and overall gave a nice impression. Of course, I went in.

I told them I was very happy to see we had such a great new groomer in the area.

The woman behind the counter said they had been in the shopping center for 10 years, they just moved to a larger space. They were right next to the vet (she pointed out the window to a big sign that said "GROOMER" that was about 500 feet away)

Honestly, I never even noticed that sign; even though it was right next to a food store we go to all the time.

Why? How did I miss that BIG GROOMER sign?

Because I was looking for Arms Full of Love. A groomer who cared about my pet, one who thought enough to use all natural products. A place where Archie might have some fun and be treated well while getting groomed.

See the difference?

Is your business and brand a GROOMER or Arms Full of Love? Or, worse yet, are you a commodity that can easily be replaced?

Bill Gluth is “Your Talent in Business Expert” and a professional speaker, trainer and consultant. He is the first person to specialize in developing “talent” as a competitive business strategy.

Bill brings clear, simple and focused action steps to any business building program. He spotlights a step-by-step process for unleashing your talent in business so that you can learn how to be unique in a commodity driven world and stand out in any industry.

Find out more about Bill Gluth’s Small Business Training Services by visiting http://www.developyourvison.com

Article source: Expert Articles

Most Recent Articles in Branding category

  • Expanding Your Brand - By: Kaye Marks
    The brand expansion can be just the thing you need to boost up your sales and your company image, but then, it can also be a landmine waiting to be struck if you don't know how to properly handle it.
  • Business Success Stories: Building A Formidable Brand - By: Nazeer Daud
    Developing a cool business brand isn't as easy as you would think. You can throw money at some problems, and they'll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that'll stick.
  • Creating Your Brand - By: Janice Jenkins
    You should pat yourself on the back. After much work you have identified the ideal product geared to a previously ignored niche market. That is not an easy accomplishment. Now that you have devised and perfected your product the time has come for relaxation, right? Wrong. You are now entering the most critical phase of your product’s life cycle. Initial branding and associated marketing efforts are crucial to setting your brand off on the right foot. Many times, poor branding at the onset can forever taint sales thus negating all the hard work that went into product creation.
  • The Branding Trap - By: Aus Mark
    Just another swish logo and fancy website? Corporate branding requires more than what the eye can see. Consumers will no longer be taken in by just a good-looking design.
  • Suppliers of Printed Promotional Products - By: Gareth Parkin
    Both the virtual as well as the tangible outlet for promotional products are striving hard to carve a place for themselves in this market segment. The demand for promotional items is on a higher incline.
  • An Unbiased Evaluation of the Various The Science of Getting Rich - By: Brian Garvin
    Find out the truth regarding The Science of Getting Rich and evaluate if it is adequate for you at this time. Please read our unprejudiced overview of The Science of Getting Rich.
  • Is Attraction Marketing Blueprint Right for you at This Time? - By: Brian Garvin
    Find out the reality with relation to the Attraction Marketing Blueprint and evaluate if it is proper for you at this time. Please peruse our unique review of Attraction Marketing Blueprint.
  • Promotional Gifts for Better Image Building - By: Gareth Parkin
    If you are looking for an effective method that can revolutionise your brand promotion activities, here is a choice for you. The promotional gifts are wonderful articles that have proved their worth as the best brand building articles.
  • Promotional Gifts Help in Increasing the Popularity of Existing Brands - By: Gareth Parkin
    It's not that only new brands need promotion, even the existing brands needs promotion to maintain its place in the market. It is easy to promote an existing brand using a set of promotional gifts.
  • Marketing Strategy #1: Identify Your Brand Value - By: Samantha Hartley
    Imagine you're walking along one day in a park. You look down and see an envelope, which you pick up. It's fine quality paper, with an embossed company logo on the back and full postage on the front.