Line Up Your Services For Branding Power

By: Kendall SummerHawk
Submitted: 2007-01-17 11:42:11
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Okay, so you've been in business a while. You have a few different services you offer. You have regular clients who know, like, and trust you. So now it's time for me to ask you, do you have a signature line of products and services, each one feeding into the other?

A signature line of products and services is more than just a marketing funnel. It's where you deliver the same result, just in different formats.

For example, my friend Barbara delivers editing and writing services, with a focus on ghost writing and book editing for speakers and consultants.

She's already plenty busy with clients and publishes a free monthly newsletter, but she has the opportunity to build an even stronger business by offering a signature line of products and services, each tightly focused on helping speakers get their books written and published.

For example: Barbara could create a series of information products. Each one focused on subjects like writing one-sheets (something all speakers must have), how to get started writing their book (including outlines, templates, and schedules), how a speaker can turn their keynote speech into the nucleus of their book, how to decide whether to self-publish or try for a publishing deal...the list goes on!

If she wanted to, Barbara could lead or co-lead workshops, teleclasses, and seminars on these same topics, all pivoting around her core brand, which is helping speakers and consultants get their book in print.

Of course, she would also become sought after as a speaker herself, speaking to NSA audiences and other entrepreneurial conferences.

And, she could create a training program, getting paid handsomely to teach other editors how to serve this big, lucrative market.

There you have it! A complete line of products and services, all focused on delivering one result. The advantages to this business model? In a nutshell: focus, expertise, credibility, money, brand strength, and business prosperity.

So, are you wondering where the opportunities are for you in YOUR business?

Creating a signature brand plan is where my creativity runs wild! If you want customized coaching to design and renovate your packages, services, and products then watch for an upcoming email announcing my autumn HorseWise Brilliance Unbridled program.

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You are welcome to publish this article in its entirety, electronically, or in print free of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Kendall@KendallSummerHawk.com

Kendall SummerHawk, the "Horse Whisperer for Business" delivers smart, savvy ways entrepreneurs can turn their hectic business into a smooth-running, fun, 6-figure money-making dream. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com

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