Change From Science - Focus on the Stakeholders

By: Hans Bool
Submitted: 2007-01-17 15:05:18
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There are two main directions of change. The first is about resistance, the energy that is spend to keep a change from influencing you, of your organization. The other is the promotion of change. This is exactly the opposite direction. In both cases you need to analyse the stakeholders for understanding why the change is resisted (in the first case) or why it is proposed (the second case).

The recent Pluto statement -- about redefining the definition of a planet -- is a typical example of the second case. Somehow there are stakeholders who will benefit from this new definition. Who are they? There is a difference between fundamental and applied science. The first is not bothered with commercialization, whereas the other is. Fundamental science may impact our society, but this happens sporadically. In the beginning of the previous century our thoughts where influenced by the discovery of quantum mechanics. And centuries before the findings of Galileo changed society even more.

More often changes come from applications. Mobile technology for example made our life and society more flexible. This is the commercial stakeholders side. Today science is business. Life without biotechnology is already hardly imaginable, whereas we have just started to experiment with it. As one example.

In that light the "new" statement about Pluto should be analyzed as such; what is at stake here? IF we solve this question we are able to understand the change. The first stakeholders are the scientists themselves. In light of current demanding result driven society, they are best off with new insights, changes and discoveries. If they can not find anything of real importance they should earn a cut in remuneration.

Other stakeholders (on the commercial side) are the publishers. They are also possible sponsors of new research. The official educational publishing market – focused on schools – is not the most profitable publishing markets. Companies like Wolters Kluwer and Reed Elsevier have left these markets and fully dedicate themselves on the science market. Which is much more profitable. Changing schoolbooks could serve as a reasonable stake if you think about the current Planet discussion. What else would benefit from "publishing" this new definition?

© 2006 Hans Bool

Hans Bool is the founder of Astor White a traditional management consulting company that offers online management tools. Have a look at some of our free management tools

Article source: Expert Articles

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