Corporate Logos

By: Eric Morris
Submitted: 2007-01-17 11:42:21
Print this article | Tell a friend | For publisher | Social Bookmarking
Rating:
 

Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. In modern times, logos represent images of a company or a product brand.

Corporate logos are those that are used by companies and corporations. Corporate logos should ideally represent what the company stands for. It should be unique enough to differentiate from other companies’ logos, yet special enough to be remembered by the customers.

Corporate logos can be of many kinds, including: combination (icon and text); logotype/wordmark/lettermark (text or abbreviated text) and icon (symbol / brandmark). A corporate logo can contain just symbols, or both words and symbols. It may or may not contain the company’s name, but having the company’s name is an advantage. Some logos have just a part of the company’s name or just one letter, for example Y!(Yahoo!) or FedEx (Federal Express).

Corporate logos should be functional, effective regardless of the size and attractive regardless of the color. They should also represent the brand/company image well. Logo artists should abide by the basic design principles of color, space, form, clarity and consistency while designing logos. It is advisable to use as few colors as possible, or use spot colors. The use of gradients for distinguishing is also not desirable. Vector graphics is one technology that can be effectively used for logo designing.

Designers should be aware of copyrights and trademarks, and should be very careful not to copy any other logo. Using a person’s face, clip-art, third-party fonts, imagery or photographs, and culturally suggestive imagery should be avoided as much as possible. The use of too many effects like shadows, glares, embossing and photo imagery is also not recommended. The logo should also be flexible enough to retain its shape when printed on certain materials that tend to crease or fold. Colors and patterns are also important. Some colors like purple, blue, black, white and red are considered to be professional. Block designs can be used for larger products like machinery or trucks, while delicate fonts can be used for smaller products.

There are many professional designers of logos. An expert would be able to consider all aspects of designing the logo. They would also look at the copyright issues. Prices vary extensively, and there are designers who charge as much as $500 for a logo. There are special software programs that allow you to design logos. There are available from $30 onwards. The internal publicity department within the company can also design corporate logos

Logos provides detailed information on Logos, Logo Designs, Corporate Logos, Trademark Logos and more. Logos is affiliated with Business Logo Design.

Article source: Expert Articles

Most Recent Articles in Corporate category

  • For What Applications is 17-4 pH Stainless Steel a Good Choice? - By: Yvonne M
    This article is about the uses for 17-4 pH Stainless Steel.
  • Business Consulting Services - By: Matthew Hopman
    Business Consulting Services provides platform for any entrepreneurs to turn a small-scale business into a high quality business with world-class standards.
  • Corporate Business Gifts As Promotional Tools - By: Angel Cruz
    Corporate gifts are important in the business world. They can even be used as promotional tools for your business.
  • Corporate Gift Baskets for better Businesses - By: Basket Girl
    There are a number of ways to let your corporate clients know that you appreciate them. Corporate Gift Baskets are known to sooth your clients over, even before they are officially "your client"!
  • Corporate Event Planning - By: Natisha Nel
    Corporate events can be held on a large scale or may be a small time affair, it may be formal or informal, and can be exclusive or open to the public.
  • Fundraisers Events - By: Natisha Nel
    It is important to plan your budget well when planning a fundraiser event as costs can often eat into your revenues collected and your supporters' donations. Another important point to remember in organising a fundraising event is to keep in mind on what works best for your audience, organization and location.
  • Atlanta Corporate Apartments - By: Max Bellamy
    Corporate apartments are temporary lodging facilities for corporate travelers. These are situated in usual apartment complexes or complexes owned by a lessor and structurally similar to other apartments regarding the number of bedrooms available and indoor or outdoor facilities. Atlanta, a world-class business center, has a number of renowned corporate apartments in its downtown and suburb areas.
  • Sigmund Freud's Nephew and Corporate Alien Control - By: George Lunt
    His name was Edward L. Bernays. He was Sigmund Freud's Nephew.
  • Corporate Scandal Just Politics As Usual - By: Gene Labarge
    We have heard a lot lately about cleaning up Corporate America. We hear of corrupt CEO’s, insider trading and cooked books. Politicians to the rescue.
  • How Our Schools Create Corporate Drones - By: Debra Thorsen
    We are all brainwashed and trained at an early age by parents, teachers, and society to believe that getting a job is what we are supposed to do. Maybe this was a good thing to do in the 50s, 60s, and even 70s. I’m not sure.